Developed on Microsoft Azure, the cloud platform allows creative teams from across WPP’s global network to produce campaigns for clients, irrespective of their location
The original series will premiere on OTT platform on 14th May 2021
The PR agency will overlook RichFeel’s media and brand enhancement duties by developing effective communication strategies to increase their public engagement
As part of the mandate, AdLift will handle SEO and Content Marketing for Titan Watches, Titan Eye Plus and Fastrack Eyewear brands
The support will stem from the revenues garnered from the multi-platform release of the film ‘Radhe’ on 13th May 2021
Built from a consumer-first perspective, Meaningful Marketplaces provide a direct connection to trusted, influential, and engaging media curated by humans and never machines
The Market Research Society of India is hosting 8 sessions at IMRD21, for the great work done by the community, as part of ESOMAR IMRD21 ‘Building a better future, through Insights’
The platform ‘From the Desk of Donald J Trump' will allow the former US president to communicate directly with his supporters
The proceeds will go towards relief efforts and procurement of including oxygen concentrators, BiPAP, and ventilators along with setting up oxygen plants across hospitals
Guest Column: Rohan Rai, Co-Founder, Kritter, writes about the ways in which unprecedented growth in online commerce will shape the retail media ecosystem
Balasubramanian takes over from Murlidhar Gangadharan who was with the company for 20 years
As part of the partnership, Bolo Indya users in Tier 3 and Tier 4 towns can get information about vaccination drives, precautionary updates, and other key measures taken by the government
The bids are invited for ICC events between 2021 and 2023
The consumer survey conducted on IPL addressed viewer sentiments on the tournament with respect to its venue and timing among other things
Meenakshi Singh, Sanjay Singhal and Suman Singh are part of the network's restructured team
Where many cricket fans expressed their disappointment, others welcomed the decision
Sources say that with BCCI looking to postpone the games, it's early to gauge loss in sponsorship revenue, but the broadcaster will be paid by the advertisers based on the inventory consumed so far
Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected
Vedix Business Head Jatin Gujrati shares that the brand will be expanding its digital sales channel further this year along with bringing 100+ new SKUs to the market
The who's who of Indian OTT industry will discuss trends and challenges that are impacting video & audio streaming space and the opportunities that lie ahead
With India featuring among its top three markets, the photo and video editing platform is putting a great emphasis on the localisation of tools and content
Big FM maintained the lead in Bangalore and Radio Mirchi topped in Kolkata between 28th February 2021 and 27th March 2021
The dedicated unit will be specialising in consumer understanding, consumer behaviour and trend spotting that can lead to brand solutions