ima-2021

‘Bournvita’s mental health campaign touched 1.5M parents through WhatsApp chatbot’

Amit Rathi and Harsha Vardhan Desireddy?blur=25

At IMA 2021, Amit Rathi, VP Global lead, agency lead and strategy, Yellow.ai., shared how Bournvita leveraged Yellow.Ai’s automation capabilities to drive conversation around children mental health

exchange4media Staff Mar 15, 2022 8:52 AM

e4m Dakshin Dairies Conference today: Industry experts to decode the 'New South'

IMA?blur=25

The overarching theme of the conference is how the South caters to an eclectic consumer base within the region

exchange4media Staff Oct 5, 2021 8:23 AM