A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results

Sohini Ganguly Feb 3, 2024 8:29 AM

The company’s revenue in the quarter grew 110% in comparison to that of the previous year

exchange4media Staff Aug 9, 2021 1:10 PM

Industry experts say there is no difference between the two terminologies in terms of definition, and that there will not be any change in the way television viewership is measured

exchange4media Staff Dec 2, 2020 9:05 AM

The methodology for the calculation of AMA will continue to remain the same as that of Impressions

exchange4media Staff Dec 1, 2020 2:19 PM

Republic Bharat has bagged the top position in the Hindi News Category for Week 32 in the 15+ Category

exchange4media Staff Aug 20, 2020 2:45 PM

With 1.3 billion views on YouTube, ANN has surpassed the general election viewership numbers of May 2019

exchange4media Staff Apr 7, 2020 4:06 PM