Industry executives argue that while licence renewals are a regulatory process, stopping ongoing operations before the process is completed creates uncertainty for the entire sector

e4m Staff Jul 7, 2026 4:50 PM

India closed the 73rd Cannes Lions festival with 2 Silver and 3 Bronze Lions from 24 shortlists, a sobering step back from 2025's 32-Lion haul

e4m Staff Jun 30, 2026 5:13 PM

Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season

e4m Staff Jun 18, 2026 12:25 PM

Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise

e4m Staff Jun 17, 2026 11:32 AM