The study, GenderNext, is the first of several initiatives ASCI will undertake in 2021 as part of a year-long focus on gender
RIO will further amplify the message by creating multiple layers of conversations around the topic on various digital platforms
As part of the campaign, over 350 sales representatives across the country, wore the Friends Adult Dry Pants as they introduced the new product to the retail market
After getting its go-ahead from ASCI, the latest RIO Pads’ TVC is finally on air. Kartik Johari, Vice President, Nobel Hygiene, tells us how this helps normalise conversations on menstruation
In its TVC campaign, the brand subverts the old, misleading practice of showing blue liquid instead of red in traditional ads for pads
The account will be handled by the agency’s e-commerce division, ecommencify