kate-scott-dawkins

‘By 2029, 94% of advertising will be AI-enabled or touched in some way’

Kate Scott-Dawkins GroupM Cannes Lions?blur=25

Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in retail media and more

Simran Sabherwal Jun 21, 2024 12:26 PM