Madhuri Dixit says 'out with doubts' in Muthoot Finance's twin ads
The campaign focuses on the proposition of 'bharosa' or trust
Date-wise News
Weber Shandwick launches ‘Elections Matter: India Report’
Stark gender and generational differences in news consumption and election sentiments
Ravi Shastri turns sweet and salty for Britannia 50-50
The ad has been conceptualised by Lowe Lintas
Amazon Prime Video elevates Nikhil Madhok as Head of India Originals
Nikhil Madhok joined Prime Video in September 2022 as the Head of Hindi Originals for Prime Video and Amazon Studios
MarketsMojo appoints Amit Golia as Group CEO
In his most recent role, Amit led investments and neo-banking initiatives for Tata Digital
We are now on the verge of the rebirth of contextual advertising: Luiz Felipe Barros
Luiz Felipe Barros, Global CMO, Channel Factory tells us how the platform can be leveraged to drive efficiency and business growth
PM Modi to resume ‘Mann Ki Baat’
The Prime Minister has sought suggestions from the public for the new edition of the radio show
Wavemaker India bags JK Cement’s media account: Reports
According to media reports, the company plans to enhance visibility as part of its expansion strategy
‘By 2029, 94% of advertising will be AI-enabled or touched in some way’
Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in retail media and more
Burson announces leadership appointments across APAC
HS Chung will continue to lead Burson Korea as CEO in addition to her role as North APAC CEO
Customer experience & advertising will continue to blend: Pete Stein, Dentsu CXM
In conversation with Pete Stein, global lead of Dentsu CXM, from Cannes Lions 2024
Rajit Gupta to lead creative team of Cheil X’s Mumbai office
Rajit Gupta joins the team from McCann Worldgroup
Atul Chaudhary appointed TRAI Secretary
Atul Chaudhary comes in place of V. Raghunandan who retired on May 31
We ensure right SDCs go with right creatives to right destination: Karan Gupta
Karan Gupta, MD, Aidem Ventures, talks about challenges that the advertisers and agencies will face in submitting the government mandated self-declaration certificate
Anupama Chopra’s Film Companion to shut down?
Chopra founded Film Companion in July 2014 as a pan-India platform for entertainment journalism
Spotify X Royal Enfield: Fusion of music and motorcycling that fuels India’s youth culture
The second iteration of Spotify’s and Royal Enfield’s partnership continues to fuel India’s indie, pop, and hip-hop scenes celebrating youth adventure with RADAR and RAP 91 events
NDTV leads Reuters Institute’s Digital News Report 2024 in Offline and Online reach
The study provides an overview of NDTV’s weekly usage within India’s media market
‘From pure-play to data-driven storytelling is the shift over the years’
Anushree Ghosh, Head of Digital and D2C, ITC Ltd - Foods Division, India, shares her experience of being part of the Creative Data Jury at the Cannes Lions 2024 International Festival of Creativity
TRAI for creating multiple rating agencies with ‘proactive role of govt’
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
Upgrade DD FreeDish to an addressable system: TRAI
In its recommendations on National Broadcasting Policy, TRAI said that there's a lack of an effective mechanism to authenticate subscriber data numbers on the FreeDish
Regulatory practices must allow freedom to utilise emerging tech in broadcasting: TRAI
As part of its recommendations on the National Broadcasting Policy, TRAI has said there is a need to encourage single-window clearances to ensure ease of doing business and enhance investments
Cannes Lions 2024: A muted day 4 for India, only 2 metals added to the tally
Leo Burnett picked a silver while Ogilvy picked a bronze