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'Boundaries have blurred when it comes to creative ideas for a brand campaign'

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At the e4m TechManch 2023, panellists deliberated on ‘The need for intelligent creative’

exchange4media Staff Aug 12, 2023 8:46 AM

What goes behind selecting an agency's best bets at Cannes Lions? Panel to discuss today

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Watch Rana Barua, Amit Akali, Mukund Olety, Sumanto Chattopadhyay, Anupama Ramaswamy and Keigan Pinto decode the method behind the madness

exchange4media Staff Jun 18, 2021 8:46 AM

Kansai Nerolac celebrates World Environment Day with ‘Aaj Careful Toh Kal Colourful’ film

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The digital film has been conceptualized and created by FCB ULKA and directed by Kashif Memon

exchange4media Staff Jun 6, 2020 4:00 PM

I wish the brain drain from advertising was lesser: Keegan Pinto, FCB Ulka

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Pinto, the National Creative Director of FCB Ulka, spoke to exchange4media about crafting the acclaimed ad on sanitation workers for Tata Trusts and more

exchange4media Staff May 8, 2020 8:28 AM