kpi

Looking to smash a campaign KPI? There’s an auction package for that

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Emily Yri, Senior Marketing Director, APAC at PubMatic, writes on how Auction Packages pull together programmatic open marketplace inventory into one Deal ID for easy activation

exchange4media Staff Oct 12, 2022 8:49 AM

Online brands witness positive shifts in KPIs when associated with TATA IPL on TV

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Measurable outcomes, brand recognition, mass awareness, and user trust at a mass level are other big attractions for brands to get associated with TATA IPL on TV

exchange4media Staff May 2, 2022 6:40 PM

Publicis Groupe’s new service promises to meet client's KPIs or offer full refund

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Publicis’ data company Epsilon will be powering the new service named The Pact

exchange4media Staff May 2, 2020 6:51 PM

DAN e4m Conference: It is okay to measure KPIs, but let's not call it ROI: Virginia Sharma

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Virginia Sharma, Director, Marketing Solutions, LinkedIn spells out how one should effectively measure their businesses ROI at the DAN-e4m Digital Advertising Conference

exchange4media Staff Jan 24, 2020 8:30 AM