Emily Yri, Senior Marketing Director, APAC at PubMatic, writes on how Auction Packages pull together programmatic open marketplace inventory into one Deal ID for easy activation
Measurable outcomes, brand recognition, mass awareness, and user trust at a mass level are other big attractions for brands to get associated with TATA IPL on TV
Publicis’ data company Epsilon will be powering the new service named The Pact
Virginia Sharma, Director, Marketing Solutions, LinkedIn spells out how one should effectively measure their businesses ROI at the DAN-e4m Digital Advertising Conference