Ankit Tyagi quits Times Now
Tyagi joined Times Now in 2021 as Sr Editor.
Date-wise News
WPP debuts its new Toronto campus
The campus houses more than 2,000 of WPP’s employees
Ecovacs Robotics onboards Yami Gautam as first Indian brand ambassador
The brand has released a brand film featuring the actress that unveils the Ecovacs Deebot robotic vacuum cleaners
3 in 5 consumers likely to try a product after hearing from influencer: INCA-Kantar report
The report also shows that Facebook, YouTube, and Instagram are amongst the most popular platforms preferred by consumers to connect with influencers
Tata Motors continues its association with Jamshedpur FC
The Jamshedpur FC match kit will bear the Tata Tiago logo on the sleeves and on the shorts
Boult Audio brings Saif Ali Khan and Suryakumar Yadav as brand ambassadors
The company believes the two will appeal to the youth
PayNearby makes two senior appointments
Vishal Khanna named National Head - Sales and Alok Jha appointed Head - Strategic Initiatives
Reuters names Aditya Kalra as Editor, Company News-India
Kalra has been with the news agency for over 14 years
Netflix signs up to BARB for UK
BARB is the first industry-owned audience currency in the world that Netflix has joined
‘Get our Zulfi back home safe’
Friends of Zulfiqar Khan have penned a request for the official authorities to ensure that the former media executive, who has been missing for over two months, returns home safe
Disney Star makes key leadership changes in ad sales team
Amrutha Nair elevated as head of entertainment - ad sales and strategy; Dev Shenoy to head entertainment ad sales, according to media reports
Star Sports gets Ranveer Singh to promote Premier League 2022-23
The film is part of Star Sports’ campaign #PassionUnlimited
Gaurav Verma steps down as Revenue Head, Times Now Navbharat
Verma is quitting after an eight-month stint
Nissan Magnite is the official car of ICC Men’s T20 World Cup 2022
Nissan India will be promoting the ICC Men’s T20 World Cup 2022 Virtual Trophy on digital and social media
Morphy Richards says ‘no two people are the same’ in latest brand film
The pan-India multimedia campaign is in line with the brand’s global positioning of 'Happiness Engineered'
McDonald’s banks on ‘Festivals Make Families’ theme for new campaign
The concept is engaging and helps the ad stand out, say experts
Shahid Kapoor stars in FURO Sport Shoes' new TVC
The campaign is promoted across digital media, print, cinema, TV and outdoor media
Naukri.com comes up with social media, OOH campaign #MyKindaNaukri
The campaign has been conceptualised by AdLift
'Diversity will come when we listen and understand'
At the e4m Confluence Media Investments Summit 2022, the panel spoke in-depth about the role of women in the organization and how sensitizing people would lead to diversity and inclusion
Wieden+Kennedy India curates launch campaign for electric scooter VIDA V1
The print campaign is expected to cover formats both offline and online
Kellogg's launches high-protein muesli
‘Kellogg’s Pro Muesli' is positioned as a healthy breakfast option for consumers who lead a busy lifestyle
7-year-old Vishalini NC named chief education officer of Lifebuoy
Ahead of World Hand Washing Day, the brand announced its association with the little inventor who won the Pradhan Mantri Rashtriya Bal Puraskar Award for inventing a 'Life Rescue Flood House’
63% of CMOs say brands need to create not borrow from culture: Dentsu Creative report
The report, based on annual survey of CMOs, identifies eight key themes that define the future of modern creativity, and what clients most want from their agencies
LinkedIn launches world's first deep sales platform
The new service is touted to be a breakthrough solution for businesses as it leverages data to make predictions and recommendations that sellers can't
Brands gain a lot from association with global events like FIFA World Cup: Top advertisers
Data reveals that football fans are responsive towards brands that tie-up with the FIFA World Cup
Havas Worldwide wins digital mandate of Burger King India
The mandate includes creating cornerstone digital campaigns, social media and online response management, etc.
Preyal Daru joins Magna Global as Head of Investments, Singapore
Daru was previously with Interactive Avenues for 12 years
Record-breaking festive cricket season on TV sets up for a cracking T20 World Cup
With a golden opportunity to reach over 400 mn viewers on TV, advertisers across sectors eye an impactful festive season
'PR is no longer limited by geographical boundaries as it used to be’
Nikky Gupta, co-founder and CEO, Teamwork Communications Group, underlines the importance of both digital and traditional means of communication
‘Our new TVC targets modern consumers looking for smarter home lighting in festivals’
Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations - SA, Signify shares insights behind the new campaign, evolving category, expectations from the festive season
To side hustle or not to side hustle?
Guest Column: Rahul Vengalil, Executive Director, Everest Brand Solutions, writes how gig culture among employees can be tackled by giving them opportunities to innovate at work
Looking to smash a campaign KPI? There’s an auction package for that
Emily Yri, Senior Marketing Director, APAC at PubMatic, writes on how Auction Packages pull together programmatic open marketplace inventory into one Deal ID for easy activation
This Diwali will be good if not great, says industry
Industry observers note that while the global economy is facing a slowdown, the Indian festive market won’t face a significant setback due to the positive consumer sentiment
Offshore betting firms: TV promotion grew 20-fold, digital 14-fold in two years
Parimatch News led the pack on TV with 99% share in ad volume alone, Fairplay News occupies ⅔ of the ad volume on digital media, reveals the data obtained from TAM
Best ads of the fortnight: Cadbury takes a sweet stand, Dove targets beauty standards
Here are some of the most engaging and creative ad campaigns between September 16 and 30