Surge in CTV viewership is a win-win situation for both platforms and advertisers, say experts

Javed Farooqui Aug 20, 2021 8:49 AM

Ambiguity regarding IT rules and FDI cap on digital news has prompted OTT platforms to play it safe by discontinuing live news services

Javed Farooqui Jun 1, 2021 8:45 AM

Despite the three-month window for enforcing the IT guidelines ending on May 25, experts believe that the government may give the platforms some leeway by extending the deadline

Javed Farooqui May 26, 2021 9:08 AM

Experts mull the best way forward for the OTT industry in terms of content strategy if productions impediments continue due to the Covid pandemic

Javed Farooqui May 19, 2021 8:41 AM

A large chunk of Watch users come from India as the country is Facebook’s biggest market with 320 million users

Javed Farooqui Feb 22, 2021 8:40 AM

The collaboration aims to create branded digital sports content that will provide scale and drive engagement across social media and other channels

exchange4media Staff Nov 11, 2020 8:54 AM

Kurate will have offices in Mumbai & Gurgaon and will offer strategic consultation and execution of digital transformation projects to companies across India

exchange4media Staff Feb 27, 2020 8:44 AM