OTTs bullish about connected TV segment as viewership soars
Surge in CTV viewership is a win-win situation for both platforms and advertisers, say experts
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OTT platforms tread carefully as live news confusion looms
Ambiguity regarding IT rules and FDI cap on digital news has prompted OTT platforms to play it safe by discontinuing live news services
What lies in store for non-compliant intermediary platforms?
Despite the three-month window for enforcing the IT guidelines ending on May 25, experts believe that the government may give the platforms some leeway by extending the deadline
OTT content production hits roadblock due to shooting ban
Experts mull the best way forward for the OTT industry in terms of content strategy if productions impediments continue due to the Covid pandemic
Facebook looks to build Watch through aggressive content acquisition strategy
A large chunk of Watch users come from India as the country is Facebook’s biggest market with 320 million users
Uday Sodhi’s Kurate Digital Consulting to produce sports content along with Rootanian
The collaboration aims to create branded digital sports content that will provide scale and drive engagement across social media and other channels
Uday Sodhi launches new venture — Kurate Digital Consulting
Kurate will have offices in Mumbai & Gurgaon and will offer strategic consultation and execution of digital transformation projects to companies across India