The mandate encompasses providing strategic communications support to PSL, covering corporate reputation management, brand visibility and crisis management; across media platforms
Kickstarts conversation with a music video titled ‘Khol Dimaag Ka Shutter’ featuring the Kaatelal & Sons sisters - Megha Chakraborty, Jiya Shankar and music producer Mayur Jumani
The campaign celebrates the deep-rooted tradition of lighting up lives
The two-part documentary series explores the well-known as well as some unknown facts about the State of Punjab and how it has evolved to become one of the favoured tourist attraction
These include ‘Challenge your friends and family’ and ‘Dress up your Avatar’
Goswami was arrested in an abetment to suicide case on Nov 4
Bhairav Shanth, Co-founder and Managing Director of ITW, explains why brands continue to invest in the IPL that has established itself as the biggest primetime entertainment property
The show that starts on Nov 14 will be telecast every Saturday and Sunday at 8PM
The video app has hosted an exciting contest for users to upload celebration videos featuring a Diwali element
CII is organising the initiative, aimed at recognising real-life heroes, with Chennai Photo Biennale Foundation
The actor who recently played Shakuntala Devi will feature in Cuemath's new ad campaign
The project will give brands and advertisers across the Asia Pacific region more visibility into the programmatic supply chain
Prior to this, she was with Puma as associate director and head of marketing
In a notification dated November 9, the President has approved the order to bring web films, digital news, etc. under I&B ministry headed by Prakash Javadekar
From the house of Balaji Telefilms, Molkki will premiere on 16th November and will air Monday to Friday at 10 pm
The two-day event for the digital and marketing ecosystem saw compelling discussions around content and influencer marketing
Chiranewala, Marketing Head, Fastrack, says that the brand is betting big with the new collections lined up in the festive season and is optimistic of spiralling upward to the growth ladder
Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses
The Business Head of ZEEL’s new lifestyle channel Zee Zest shares more on the launch, lifestyle as a category and how the digital business of Zee Zest acts as a force multiplier to TV
The collaboration aims to create branded digital sports content that will provide scale and drive engagement across social media and other channels
The GTPL Hathway Chief Strategy Officer and Business Head (Cable TV) on the service provider coming up with a hybrid STB that will offer linear as well as OTT content
The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time, so the founders can be directly involved at every stage with the clients
During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share
This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on account of the pandemic