Hope soars for OOH as industry predicts a Q4 of revenue & recovery
After an encouraging Q3, industry experts say that a 60-80% recovery rate is expected for Q4 revenue filings
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OOH 2021: BFSI and Real Estate sectors make bold revival on billboards
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly