Club Mahindra launches ‘The Fantastic Family Show’
The online family travel game show will be hosted by celebrity artists Rohit and Manasi Roy
Date-wise News
Sujit Banerjee to join Moving Walls as Head-Demand India
Former Director & CEO of Ecosys OOH, Banerjee will start his stint with Moving Walls on February 1
Lifestyle video app Trell hires close to 50 employees from ByteDance
Hirings have been made for roles across various business verticals including ad sales, business development, content strategy, operations and tech
First Indian Edition of YouTube Works awards launched
With Kantar as the official partner of the judging process, the Awards will select the most innovative digital campaigns released on YouTube between Oct 2019 and Feb 2021
Shemaroo Q3 consolidated revenue down 9.3% to Rs 88 cr
The company's digital media revenue fell 17.2% to Rs 39.9 crore; traditional media revenue was down 1.5% at Rs 48.1 crore.
Star Sports renews broadcast rights for Wimbledon
The channel will retain the rights to telecast The Championships till 2023
PR Professionals wins PR and social media mandate for IRSDC
The agency will be managing IRSDC’s communication mandate by strengthening awareness and recall, social media management, stakeholder engagement, and crisis communication
Lowe Lintas Delhi bags creative mandate for OLX Autos
The agency's scope primarily includes delivering offline and digital communication for the brand, amongst other responsibilities
Beeing Social wins media duties for Peepul Tree
The agency will be offering digital marketing capabilities, including SEO, social, web, mobile, analytics, media planning, and buying activation to enhance brand equity and awarenes
Interactive Avenues wins creative & digital mandate for PlayerzPot
The mandate will include brand and communication development across social and digital media channels as well as other key touchpoints
NXT Digital Q3 consolidated revenue up 10.24% at Rs 259.90 cr
The company's EBIDTA stood at Rs 62.48 crores against Rs 51.69 crores in the previous quarter recording a growth of 20.85%
5% of users in India have deleted WhatsApp due to privacy policy: LocalCircles
The latest survey by LocalCircles also indicates that while 55% of citizens have downloaded alternate apps, 21% of citizens are actively using them
GCI Health & Genesis BCW announce partnership
The two will join hands to offer clients a combined strategic, creative and healthcare support
ASCI to mobilise task force to monitor OTT ads: Report
The move comes at a time when streaming platforms like Netflix and Amazon are mulling ad revenue options
Lintas Live bags social media marketing mandate for Turespaña in India
The agency will be responsible for digital marketing, social media, online reputation management and promotion of the Tourism Spain brand in India
ASCI launches campaign to raise awareness about objectionable ads
#ChupNaBaitho by ASCI is a call-to-action digital campaign
Ad sales in news take a dip with festive cheer fading
The genre picked up immensely, leading to almost 90%-95% recovery when compared to pre-Covid times, in the festive period
RAM Ratings Week 48-51: Fever FM maintains top spot in Mumbai, Delhi
Radio City led in Bangalore while Radio Mirchi dominated Kolkata airwaves in this period
Demand in non-metro, rural areas will only grow: Mr. Abhinav Iyer, Muthoot Finance
Mr. Iyer, Head of Marketing & Strategy, Muthoot Finance, was speaking in a webinar organized by the Dainik Bhaskar group in association with exchange4media
'Customers are now comfortable buying insurances digitally'
At the e4m-Infobip webinar, Max Bupa Health Insurance’s Ashish Gupta and Infobip’s Milind Kadam discussed how consumers are adopting digital solutions in the BFSI sector
'Digital is here for a long haul'
e4m recently unveiled the Impact Digital Power 100 List. The event was attended by top business leaders, who shared why digital will be a powerful tool to connect with consumers in the future
e4m-infobip webinar: Digital quotient of consumers has increased by 400x
In the second session of the webinar, panellists discussed how the finance sector in India will evolve in the digital world
Hungama Digital Media FY20 net loss widens due to increased content cost
The content creation cost for the fiscal under review has jumped to Rs 23.68 crore compared to Rs 5 crore in FY19
From a quieter agency, we have now become an agile network: Rana Barua
Barua, Group CEO, Havas Group India, claims the agency, in the last two years, has transformed into an integrated network with many new clients across the group
OOH 2021: BFSI and Real Estate sectors make bold revival on billboards
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly