From making TikTok videos to shooting a few hoops with their families, celebrity basketball players make most of the quarantine time

exchange4media Staff Mar 30, 2020 10:00 PM

Rajesh Sethi, Managing Director, NBA India, talks about their latest marketing campaign #NBAEkGameChallenge and the impact they want to create for the basketball league in India

Noel Dsouza Mar 11, 2020 8:38 AM

The 6 week-long campaign will engage with fans across the country through a mass media outreach leveraging digital and social media platforms

exchange4media Staff Mar 6, 2020 3:42 PM