Bira 91, Lexus and Tanishq share their journey in developing an experiential marketing strategy that sticks with the consumer

Chehneet Kaur Aug 17, 2023 8:18 AM

Prior to this, Soni was involved with the development of key models like Glanza and Urban Cruiser

exchange4media Staff Mar 16, 2022 3:23 PM

Guest Column: PB Venugopal, P B Venugopal, President, Lexus India, writes that post-pandemic, technology will play a dominant role in fostering new relations between brands & consumers

P B Venugopal Jul 17, 2020 2:12 PM