Bira 91, Lexus and Tanishq share their journey in developing an experiential marketing strategy that sticks with the consumer
Prior to this, Soni was involved with the development of key models like Glanza and Urban Cruiser
Guest Column: PB Venugopal, P B Venugopal, President, Lexus India, writes that post-pandemic, technology will play a dominant role in fostering new relations between brands & consumers