Chehneet Kaur
Senior correspondent
Chehneet.Kaur@exchange4media.com
NA
Authors
Senior correspondent
Pricing discipline & regional strength: Radio industry’s 2026 plan
On the audience front, 2026 is widely seen as a potential inflection point, subject to the rollout of digital broadcasting reforms
From Kadhais to Karaoke Trams: OOH ads that lit up October
Let’s take a look at the OOH ads that defined October, from kadhais to karaoke trams, showcasing brands’ strategic creativity
Rs 500-cr boost for Print likely as DAVP hike plan may prompt states to revise ad rates
In practice, DIPR rates are typically 10% to 50% higher than DAVP rates
Google core update fallout: Time to rethink SEO strategy?
While small businesses, publishers claim the update benefits larger, established websites, some industry watchers noted that businesses need to stay agile with SEO tactics & offer genuine perspective
How community radio is poised to make waves in India
Industry experts share their hopes for community radio as a medium that will bridge communication gap and give a voice to local communities, shaping India’s media landscape in the years to come
A festive cocktail: Newspapers offer Print + Digital ad packages to spark up sales
Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1
ASCI to announce new chairman on Sept 4
Saugata Gupta, Managing Director and Chief Executive Officer of Marico Limited, is the current Chairman
Kolkata rape case: Have content creators lost the plot?
Several influencers and news channels have been facing backlash for tasteless and insensitive content being created around the incident and the related protests
Why brands take the OOH route to virality
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
We are democratising experiential marketing: Priyanka Puri, Streax Professional
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more
As brand values soar, India’s Olympic stars chase endorsement gold
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Prasar Bharati OTT: TV news players keen on outreach but wary of broadcast bill impact
Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be put in place for aspects like content and revenue-sharing
Varun Dhawan reflects the cool & stylish Center Fresh personality: Gunjan Khetan
The Chief Marketing Officer of Perfetti Van Melle India, Gunjan Khetan, deep-dived about Center Fresh's latest 'Aage Badh' campaign, the category's consumer trends, marketing plans and more
‘Tanishq tells stories that may not be in the jewellery space but are relevant for women’
Arun Narayan, VP - Category, Marketing & Retail, Tanishq, Titan Company, spoke to e4m about the changing face of the jewellery industry, what consumers want, the increasing competition & more
Vinesh Phogat’s Olympics loss: Bruised but not beaten, say brand experts
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
Rise of regional to going phygital: How Print made headlines in the age of digital
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Will Brand Neeraj Chopra strike gold at the Paris Olympics 2024?
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting
Can Roadstar go the extra mile to allay media owners' apprehensions?
OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction
We want to double down on influencer-led content: Jennifer Pandya, CaratLane
Jennifer Pandya, Vice President of Marketing, CaratLane, shares how the campaign with Nancy Tyagi and investing in influencer marketing have helped the company build desire and credibility
Guidelines are clear on how athletes can be congratulated by non-sponsors: Manisha Kapoor
The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
Manu Bhaker moment marketing: Who calls the shots — celebs or brands?
This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media
OTT’s OOH spend is nearly 30% in a year. Why?
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
IOAA tells agencies, 'Deal only with our OOH members'
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
Behind Puma India’s Olympic run on OOH
Shreya Sachdev, Associate Director and Head of Marketing at Puma India, shares insights into Puma’s association with the Paris Olympics, the idea behind outdoor installations and more
'Kudos for initiating Roadstar, but there’s a long way to go'
Tom Goddard, President, World Out of Home Organization and Chairman of OOH Capital delves into the state of OOH in India, examining its growth trajectory, challenges, solutions and its future
Coca-Cola India sees double-digit volume growth in Q2
The big swing in Asia Pacific has been driven by the bounce back of India, said CEO James Quincey during the earnings call
Budget 2024: Radio hopes for licence fee relief, reliable measurement system
Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector
Budget 2024: Print hopes for relief from e-paper GST, newsprint custom duty
The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public
Meta mulls news ban in Aus: Bad news for India?
Meta is considering banning news from social media in Australia over payment of licensing fees. A similar move in India could put small news media outlets at a disadvantage, say industry watchers
MIB restricts SDC mandate to health & food sectors
The certificates will have to be submitted annually
This Q3 will bring peak sales for Nikon: Sajjan Kumar, MD
Sajjan Kumar, Managing Director of Nikon India, spoke to e4m about the recent launch of Nikon Z6III camera, the brand’s marketing strategies and more
Radio & Print to be worst hit by SDC mandate?
Unlike TV, most of the advertisers on radio and print are small-scale marketers, for whom filing SDCs will be more cumbersome
INS President Rakesh Sharma meets Finance Minister ahead of Budget 2024
Sharma described the meeting as ‘very cordial and fruitful’
Print’s Q4 bears good news for ad revenue
However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues
SDC: MIB softens stance; to include advertisers’ suggestions in court submission
In a meeting held with stakeholders yesterday, MIB shared that it is setting up a core committee to finalize its submission to the Supreme Court
Show must go on, ad revenue can't stop: Industry on SDC
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big events like T20
Fine print of fair revenue sharing: A logical ask?
While DNPA awaits an early redressal from MIB, industry experts discuss the nuances of publishers' ask for revenue from tech giants and the way forward for the industry
Cons heavier than pros, says industry as MIB doubles down on self-declaration certs
Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits
Who should be held accountable for influencer-related ad violations?
According to an ASCI data for 2023-24, a staggering 99% of influencer advertisements were found to be in violation of guidelines
Prolonged polling proves pricey for print?
Industry experts share govt advertising took a hit due to the long voting schedule and brands too didn’t want to fight for eyeballs but players still hopeful that things will turn around this quarter
‘Content, consumer, commitment are top three things a print publication should live by’
FIPP’s Interim Managing Director Alastair Lewis discusses what alternate revenue streams can be explored by the print players to remain relevant
Paragon to connect deeper with consumers from tier 2 & 3 cities: Sachin Joseph
Sachin Joseph, Executive VP - Marketing and IT at Paragon Footwear, spoke to e4m on the idea behind the brand’s repositioning and more
IPL or Elections: Who had a better run Outdoors?
Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a normal year, say experts
Why Print is now counting on RNI & ABC
In the absence of IRS, print stakeholders and advertisers are banking on numbers shared by RNI and ABC but concerns remain, say industry players
Why is the industry divided on resuming IRS?
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies relying on other channels of information
Programmatic OOH yet to take off in India: Dipankar Sanyal
Dipankar Sanyal, CEO of Platinum Communications, feels programmatic would take 2-3 years to become a huge part of the media budget pies
Misrepresentation of India by Western Media may have damaged history: Umesh Upadhyay
Umesh Upadhyay talks to e4m about his new book ‘Western Media Narratives on India: From Gandhi to Modi’ and why readers must grab a copy
IRS to resume very soon: Rakesh Sharma, INS
In a chat with exchange4media, Rakesh Sharma, President of the Indian Newspaper Society shared that the biggest challenge in the print industry today is the pressure of advertising
Magazine is not a one-trick pony. It has so much more potential: B Srinivasan
B Srinivasan, MD of Vikatan Group, believes that most publishers don't yet know the full potential of utilising their content on other platforms
Why radio's rhythm is real estate’s best beat
The hyperlocal nature of radio allows real estate players to target specific geographic areas, reach potential buyers or renters, shared players from both industries
Advertisers should realise that magazine readers have higher purchasing power: Anant Nath
Ahead of the Indian Magazine Congress, Anant Nath, Executive Publisher, Delhi Press and Editor, Caravan, discusses the challenges of the magazine industry and ways to keep it afloat
OOH now can tell a story through video & that is drawing advertisers: Jayesh Yagnik
The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets, the advertisers’ perspective and more
In today's experience economy, events offer winning formula for brands: Zeenah Vilcassim
Zeenah Vilcassim, CEO, Zomato Live talks to e4m about the growing relevance of events and immersive experiences and the promises they hold for brands
The election report: Has focus on local issues given news channels an edge?
According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and advertisers
We're investing in CTV as it is gaining ground among consumers: Shivam Ranjan
Shivam Ranjan, Head of Marketing, APAC, Motorola, shared with e4m how the brand plans to market their Edge 50 Pro series on various mediums and make the most of the IPL and election season
Consumers are demanding deeper associations with brands they consume: Kartik Mohindra
The Chief Marketing Officer of Pernod Ricard, Kartik Mohindra, spoke to e4m about the brand’s association with Fashion NXT festival and the need for alco-bev brands to do experiential marketing
Marketing budgets can’t buy trust on TV news: Sonia Singh, NDTV Dialogues
At e4m’s NewsNext Summit 2024, Sonia Singh of NDTV Dialogues discussed the causes and remedies for declining trust in TV news
Are women in cricket smashing boundaries of the endorsement game?
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
Marketers, be authentic at any cost, consumers today can't be fooled: Devndra Chawla
At the Pitch CMO Summit 2024, Devndra Chawla, CEO and MD, GreenCell Mobility, elaborated on how NueGo is working towards creating a premium bus-travel experience centred on safety and sustainability
The Screen Test: Addressable TV brings its A-game to Advertisers
Industry players say Addressable TV has an audience in the metros and non-metros, and has an edge in advertising due to the personalised content and real-time data insights
Radio recovers just 73% of pre-Covid numbers: What's slowing the comeback?
Experts cite lack of measurement, lower ad rates and strong competition from OTT platforms as some of the factors muting the growth
Slow and steady: Print players hopeful of continued growth this year
According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per cent CAGR, driven by access to affluent audiences and premium inventory formats
Our plan is to go a lot deeper into AI: Darpan Munjal, Squadhelp
Darpan Munjal, Founder, Squadhelp explains how the company is leveraging data and AI to help brands brainstorm creative names
You are awesome the way you are: Brands tell women to be their true selves
e4m picks the best social media posts by leading brands on Women’s Day
Ad volumes on radio grew by 8% in 2023: TAM AdEx
According to a recent TAM report, more than 10K advertisers were present on the radio medium in 2023
Print ad volume up but have the rates dropped?
Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital and lack of data are making recovery an uphill task for the sector
Editorial engagement between WION and Vikram Chandra’s Editorji ends
As part of the agreement, Vikram Chandra hosted two shows for WION
3D outdoor gains new dimensions with brands seeking immersive experiences
Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share industry players
NBDSA penalises TV channels for ‘violating’ broadcasting ethics
The action was taken after concerns were raised by an activist regarding some news shows running on the channels
It is the ‘Never Settle’ spirit that keeps OnePlus user-centric: Ishita Grover
Ishita Grover, Director of Marketing – OnePlus, spoke to e4m about the completion of 10 years of the ‘Never Settle’ campaign, launch of Oneplus 12 and more
Govt brings automated media planning and e-billing systems
The new system of CBC is designed to enhance transparency and efficiency in media planning processes, said MIB
Anurag Thakur to launch portals for CBC & RNI today
The minister will also launch portals for New Media Wing and Digital Addressable System (DAS)
Today's consumers have many choices, we've to reach out to them differently: Marketers
MRSI held a panel discussion where research analysts and marketers discussed the challenges in reaching out to consumers and why a new measurement system like ISEC is needed
We must acknowledge the shift towards OTT platforms and adapt accordingly: Anurag Thakur
MIB minister Anurag Thakur, who was speaking at an event, cautioned that content regulation requires careful consideration as it calls for a balance between freedom of expression and societal values
Lalita ji: The no-nonsense homemaker who wrote a new lesson in the marketing playbook
As Kavita Chaudhary, the actress who played Lalita ji in popular surf ads of the 80s, passed away recently, industry remembers how the character impacted the brand and the consumers
Sun TV PAT up 5% in Q3 FY24
The revenues were up 3.3% at Rs 885 crore
Radio Mirchi completes Gaana deal, ad volume up 19% volume YoY
In its Q3 2024 results, Entertainment Network (India) Ltd. posted Rs 140 crore in total revenue, reporting a growth of 21% YoY
Valentine's Day: Brands take the OOH route to celebrate love
Lovebug bit brands this year as they pushed the envelope of creativity to catch eyeballs with OOH campaigns
'Equality will happen when we stop counting number of women leaders in any profession'
At the Radio Festival 2024, industry players discussed the changing representation of women in leadership roles in the radio industry
World Radio Day 2024: How radio players are tuning with the Gen-Z
On World Radio Day, industry players share with e4m that radio can bring in a surprise element to keep the GenZ hooked
Print’s ad spend share drops 15% in last 7 years
According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following closely
The motive of Bharat Express has always been ‘less views, more news’: Upendra Rai
As Bharat Express News Network completes one year of its journey, Upendra Rai, CMD and Editor-in-Chief, shares the opportunities, challenges and future plans
‘In times of attention economy, personalised brand communication needs to change’
At the dentsu-e4m report launch, marketers from leading brands discussed the impact and solutions of content overload
Health insurance is a category for all seasons & reasons: Nimish Agrawal, Niva Bupa
Nimish Agrawal, Executive VP and Chief Marketing Officer, Niva Bupa Health Insurance, spoke to e4m about transforming the perception of insurance, the trends to watch out for and more
5 tasks awaiting MIB Secy Sanjay Jaju
Even though Jaju's experience across industries speak for him, not all seems a cakewalk as a host of unfinished tasks lie ahead
'Making friends with AI is the best way forward for marketers'
Industry leaders from Tata Power, Lenovo, dentsu Gaming and Tatvic discuss the challenges and opportunities that lie ahead in AI adoption in India
Sanjay Jaju, the new I&B Secretary: Bureaucrat who has been around several blocks
Sanjay Jaju has helmed various public service roles across departments and earned several laurels
The future of TV is a combination of mass reach and personalisation: Shubhranshu Singh
At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead, and rather remains to be very relevant even today
Lok Sabha polls to boost OOH biz by 25%: Experts
As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities presented by the medium
We need to position insurance as health & wellness product: N Chittibabu
At the e4m Pride of India Summit in Chennai, N Chittibabu, Chief Innovation Officer, Star Health and Allied Insurance Company, shared his life experience of understanding different sectors
Auto AdEx likely to vroom up by 30%
As car sales touched record numbers in 2023, auto brands share how marketing budgets will see an upward trend in the coming quarters with print and digital being the preferred mediums
Ram Mandir: News channels hike ad rates as advertisers’ interest reach ‘historic high’
Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response from advertisers, especially for CTV and streaming mediums
FPJ 'raddi' ad row: Need for fresh IRS, ABC surveys, assert advertisers
Reacting to Free Press Journal hinting at alleged manipulation of circulation figures, industry players said audits, surveys and personal research best ways to finalise publications to advertise with
D2M will help BARC in audience measurement: Apurva Chandra
The MIB Secretary deep-dived into the scope and potential of direct-to-mobile broadcasting, which is touted to make audience measurement much easier
Coaching ads: CCPA guidelines to bring transparency, share brand experts
While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers
'Quaker wants to make oats not just a breakfast option but snacking option too'
Sravani Babu, Associate Director, and Category Lead - Quaker speaks about the brand’s latest TVC with Kiara Advani and Sidharth Malhotra, oats as a category and more
CCPA drafts guidelines to curb misleading coaching institute ads
The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium
D2C players gear up to fly higher in 2024
Sustainability, innovation, personalised experiences and premiumisation expected to give D2C players more scope for growth this year
'Game-changing aspect of emceeing is when you add your own value to it'
At the e4m Red Carpet Awards and Summit, emcees got on stage, not to host but to be a panellist this time and share their side of experiences
'Laneige's ultimate motive is to be a part of every Indian household'
Sally Lee and Mini Sood Banerjee of Laneige talk to e4m about the rise of Korean skincare, challenges in India and 2024 plans
‘Industry has come a long way in event tech but there are challenges ahead’
At the e4m RedCarpet Experiential Marketing Summit 2023, industry leaders from Spalba, Vibgyor Group and Tech XP talk about the challenges, opportunities and future that the event tech space holds
Peach Fuzz: Brands ride onto the Pantone colour of 2024
As brands paint themselves in Pantone's Colour of the Year 'Peach Fuzz', branding experts weigh in on whether this move is as effective as it seems
Dunki: Brands hitch a ride on the Shah Rukh Khan film
From Astral Pipes to Apple, all the brand integrations we spotted in the latest Shah Rukh Khan movie Dunki
Pawesome: Petcare brands go creative with installations at pet festival
From quirky selfie spots to dog-friendly water dispensers, Pet Fed 2023 in Delhi saw brands going all out to get noticed
2023: OOH's year of resilience & resurgence
Industry players have been unanimous that integration with mobile and social media and location-based targeting were the highlights of the year
2023: Radio sings no swan songs but hits right notes this year
Top players from the radio sector look back at the many wins of the year and speak about uniting as an industry to tackle common challenges for a fine-tuned future ahead
OTT launch: Prasar Bharati invites e-tenders for marketing and PR agency
The estimated cost of the tender has been specified as Rs 20 crore
Business news must for everyone: Tapan Sharma, Republic Media Network
The Chief Operating Officer of Digital Business at Republic Media Network, Tapan Sharma, shares with e4m the objectives and goals of the recently launched R. Business
From Snoop giving up ‘smoke’ to Kohli feuding with Puma, where do gimmicks end for brands?
Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts chime in
2023: A year of revival for the print
Rapid technological advancements, improvement in economic conditions of buyers, decline in newsprint prices and crucial elections in four states were some of the factors that aided the good run
How healthcare brands can recover from the ad violation malady
21 percent of healthcare brands were violators in H1 of 2023-24, according to ASCI's report. Brand experts suggest how the sector can mitigate this
TV News sees slow but sure growth in Q2 albeit muted ad spends
Industry experts cite reduced spending by key categories and increase in input and distribution costs as major factors for the sector’s sluggish growth
Marketing: What’s brewing in the alco-bev industry
New and old industry players share their understanding of the kind of marketing & advertising needed for the sector
We have grown 80-85% in 2022: Vijay Dev, Bacardi India
Dev, Category Lead- Global Whiskies, Bacardi India, tells e4m about the alcoholic beverage industry trends, experiential marketing and more
Awareness on clean labels still lacks in Indian market: Bharat Bhalla, Yu Foodlabs
Featuring on D2C Revolution, Bhalla spoke about Yu Foodlabs’ objective, challenges and consumer behavior shifts in the ready-to-eat industry
Desi D2C goes global: Rocky road or swift flight?
While several Indian brands are expanding their presence globally, the players often encounter hurdles like cultural differences, legal requirements and finding the right partner
‘WOW Skin Science sees 3-5x jump in orders from some marketplaces during festive times'
In this edition of e4m's D2C Revolution, the co-founder of WOW Skin Science, Manish Chowdhary said the brand is relying purely on e-commerce for growth this year
Jagran Prakashan posts Rs 459 cr as Q2 consolidated revenue
The publisher has recorded ad revenue of Rs 254 crore for the quarter; expects further improvement in revenues in H2 on the back of lower inflation & increased government spending
Decision on news broadcasting on radio by end of this year: Apurva Chandra
The I&B Secretary said they have already got a green signal to present it before the Cabinet
Fine-tuned for festivities: Why the radio sector is upbeat
Leading FM radio players talk about changing advertiser demands, innovative IPs, ad cost challenges and more as they look forward to the festive season
WPP posts revenue of $4,238 million in Q3
The conglomerate raked in $1.4 billion in new businesses
Building a business is a marathon, not a sprint: Priyanka Gill, Good Glamm
As part of the e4m D2C Revolution series, we spoke to the Co-founder of Good Glamm Group on brand building, acquisitions, aligning with celebrities and much more
‘Lay’s wanted to end the year strong; who better than Dhoni to finish a game?'
In a conversation with e4m, Saumya Rathor, Category Lead – Potato Chips, PepsiCo India discusses the company's latest campaign, consumer sentiments, and more
Doritos to bring a different experience altogether with Dinamita: Pranshu Sahni, PepsiCo
Sahni, Category Lead - Doritos, PepsiCo India, talks to e4m about the launch of corn chip product Dinamita, crafting a TVC, the focus on digital and much more
PVR INOX subscription model: A blockbuster or flop?
As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not
Brands can retain the new generation only by moving at their pace: Amedeo Aragona
Amedeo Aragona, Marketing Director-Indian Subcontinent, Kinder Products, Ferrero India opened up about the challenges of being a chocolate brand, consumer behaviour shifts and more
Will OOH dazzle this festive season?
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
World Mental Health Day: How newsrooms stay calm
News organisations share how they ensure employees have a fair and transparent support system
Being truthful to users makes our job easier: Romita Mazumdar, Foxtale
As part of our D2C Revolution series, Mazumdar, Foxtale’s Founder and CEO, tells us about what it takes to build a skincare brand on trust, kindness and conviction
MIB hikes CBC ad rates for private FM radio channels
The new rates, approved by the ministry in the month of September 2023, includes a 43 per cent increase in base rate
Consumers want value, not price: Deepali Agarwal, Philips
In a conversation with e4m, Deepali Agarwal, Business Head- Personal Health, Philips Indian Subcontinent, talks about the upcoming festive season, consumer behaviour shifts, challenges and more
Scrolling up or down: Where is India's digital news business headed?
As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q1 FY24. Veterans from the industry share the cause & effect of the situation
India a priority market for every brand, Mastercard no exception: Raja Rajamannar
Rajamannar, Chief Marketing and Communications Officer, talks to e4m about the launch of its flagship lifestyle program ‘Priceless India’
Ads and festivities: Celebratory time for print industry?
With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and discounts. Here's what the print media players expect from this festive season
‘We've tasted success in OOH, and we are intent on replicating it’
COO of Excitel Varun Pasricha shares why their latest OOH campaign ‘Drive Safely’ encourages people to not use the internet and how it will help in building brand awareness and recall
'D2C lets you break the barriers of traditional marketing'
Shantanu Deshpande and Deepak Gupta, Co-founders of Bombay Shaving Company, talk about the brand's new logo, upcoming projects and more in this week's episode of e4m's D2C Revolution series
Performance Marketing: D2C brands’ next avenue for revenue?
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does one take priority over the other?
How makeup got a glow-up in the age of AI
Makeup industry players share with us how they're staying ahead of the game with AI adoption
Sajesh Raghavan moves on from Hindu Business Line
He was associated with the publication for about nine years
Will 2024 polls lend TV news the much-needed leap?
Industry observers say elections is an opportunity for TV to get an edge over digital with in-depth analysis and extensive coverage
From virtual jewels to ice-cold beers: Brands go big on curating experiences
Bira 91, Lexus and Tanishq share their journey in developing an experiential marketing strategy that sticks with the consumer
Our brand values are different from Shein's: Rahul Dayama, Urbanic
With a refreshed brand identity, Urbanic is also looking forward to upgrading the quality of its collection in the coming months, says Rahul Dayama the Head of Marketing at the UK-based company
Print Media: Is the dust finally settling after the Covid storm?
With Q1 2024 results of most major newspapers showing a silver lining, we find out if the print media industry has inched closer to its pre-Covid levels of revenue and circulation
'Muthoot Finance celebrates trust of its customers with new film Bharosa India Ka’
Abhinav Iyer, Senior General Manager-Marketing and Strategy, The Muthoot Group, talks about ‘Bharosa India Ka’ campaign featuring Madhuri Dixit
Community building on social media is the billboard for brands now: Nas.io’s Alex Dwek
Nas COO Alex Dwek and The Good Community’s Naiyya Saggi share why their collaboration was the need of the hour