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While small businesses, publishers claim the update benefits larger, established websites, some industry watchers noted that businesses need to stay agile with SEO tactics & offer genuine perspective
Chehneet Kaur Sep 23, 2024 10:03 AM
Industry experts share their hopes for community radio as a medium that will bridge communication gap and give a voice to local communities, shaping India’s media landscape in the years to come
Chehneet Kaur Sep 9, 2024 9:03 AM
Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1
Chehneet Kaur Sep 4, 2024 9:12 AM
Saugata Gupta, Managing Director and Chief Executive Officer of Marico Limited, is the current Chairman
Chehneet Kaur Sep 3, 2024 5:16 PM
Several influencers and news channels have been facing backlash for tasteless and insensitive content being created around the incident and the related protests
Chehneet Kaur & Soumya Gawri Sep 3, 2024 2:30 PM
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Chehneet Kaur Aug 27, 2024 9:27 AM
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more
Chehneet Kaur Aug 27, 2024 8:34 AM
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Chehneet Kaur Aug 26, 2024 9:09 AM
Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be put in place for aspects like content and revenue-sharing
Chehneet Kaur Aug 19, 2024 9:07 AM
The Chief Marketing Officer of Perfetti Van Melle India, Gunjan Khetan, deep-dived about Center Fresh's latest 'Aage Badh' campaign, the category's consumer trends, marketing plans and more
Chehneet Kaur Aug 16, 2024 9:09 AM
Arun Narayan, VP - Category, Marketing & Retail, Tanishq, Titan Company, spoke to e4m about the changing face of the jewellery industry, what consumers want, the increasing competition & more
Chehneet Kaur Aug 13, 2024 9:21 AM
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
Chehneet Kaur Aug 8, 2024 9:08 AM
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Chehneet Kaur Aug 7, 2024 8:42 AM
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting
Chehneet Kaur Aug 6, 2024 9:23 AM
OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction
Chehneet Kaur Aug 5, 2024 9:17 AM
Jennifer Pandya, Vice President of Marketing, CaratLane, shares how the campaign with Nancy Tyagi and investing in influencer marketing have helped the company build desire and credibility
Chehneet Kaur Aug 2, 2024 3:10 PM
The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
Chehneet Kaur Aug 2, 2024 2:28 PM
This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media
Chehneet Kaur Aug 1, 2024 8:52 AM
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
Chehneet Kaur Jul 29, 2024 8:52 AM
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
Chehneet Kaur Jul 26, 2024 9:14 AM
Shreya Sachdev, Associate Director and Head of Marketing at Puma India, shares insights into Puma’s association with the Paris Olympics, the idea behind outdoor installations and more
Chehneet Kaur Jul 26, 2024 8:56 AM
Tom Goddard, President, World Out of Home Organization and Chairman of OOH Capital delves into the state of OOH in India, examining its growth trajectory, challenges, solutions and its future
Chehneet Kaur Jul 25, 2024 8:48 AM
The big swing in Asia Pacific has been driven by the bounce back of India, said CEO James Quincey during the earnings call
Chehneet Kaur Jul 24, 2024 8:52 AM
Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector
Chehneet Kaur Jul 19, 2024 8:43 AM
The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public
Chehneet Kaur Jul 18, 2024 9:23 AM
Meta is considering banning news from social media in Australia over payment of licensing fees. A similar move in India could put small news media outlets at a disadvantage, say industry watchers
Chehneet Kaur Jul 4, 2024 8:54 AM
Sajjan Kumar, Managing Director of Nikon India, spoke to e4m about the recent launch of Nikon Z6III camera, the brand’s marketing strategies and more
Chehneet Kaur Jul 1, 2024 9:19 AM
Unlike TV, most of the advertisers on radio and print are small-scale marketers, for whom filing SDCs will be more cumbersome
Chehneet Kaur Jun 28, 2024 9:24 AM
However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues
Chehneet Kaur Jun 26, 2024 9:13 AM
In a meeting held with stakeholders yesterday, MIB shared that it is setting up a core committee to finalize its submission to the Supreme Court
Chehneet Kaur Jun 26, 2024 9:00 AM
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big events like T20
Chehneet Kaur & Sohini Ganguly Jun 18, 2024 9:15 AM
While DNPA awaits an early redressal from MIB, industry experts discuss the nuances of publishers' ask for revenue from tech giants and the way forward for the industry
Chehneet Kaur Jun 17, 2024 9:01 AM
Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits
Chehneet Kaur Jun 12, 2024 8:40 AM
According to an ASCI data for 2023-24, a staggering 99% of influencer advertisements were found to be in violation of guidelines
Chehneet Kaur Jun 11, 2024 9:33 AM
Industry experts share govt advertising took a hit due to the long voting schedule and brands too didn’t want to fight for eyeballs but players still hopeful that things will turn around this quarter
Chehneet Kaur Jun 6, 2024 9:07 AM
FIPP’s Interim Managing Director Alastair Lewis discusses what alternate revenue streams can be explored by the print players to remain relevant
Chehneet Kaur May 31, 2024 8:56 AM
Sachin Joseph, Executive VP - Marketing and IT at Paragon Footwear, spoke to e4m on the idea behind the brand’s repositioning and more
Chehneet Kaur May 27, 2024 8:40 AM
Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a normal year, say experts
Chehneet Kaur May 23, 2024 9:11 AM
In the absence of IRS, print stakeholders and advertisers are banking on numbers shared by RNI and ABC but concerns remain, say industry players
Chehneet Kaur May 17, 2024 9:20 AM
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies relying on other channels of information
Chehneet Kaur May 14, 2024 8:59 AM
Dipankar Sanyal, CEO of Platinum Communications, feels programmatic would take 2-3 years to become a huge part of the media budget pies
Chehneet Kaur May 7, 2024 4:01 PM
Umesh Upadhyay talks to e4m about his new book ‘Western Media Narratives on India: From Gandhi to Modi’ and why readers must grab a copy
Chehneet Kaur May 2, 2024 10:52 AM
In a chat with exchange4media, Rakesh Sharma, President of the Indian Newspaper Society shared that the biggest challenge in the print industry today is the pressure of advertising
Chehneet Kaur May 2, 2024 8:15 AM
B Srinivasan, MD of Vikatan Group, believes that most publishers don't yet know the full potential of utilising their content on other platforms
Chehneet Kaur May 1, 2024 8:57 AM
The hyperlocal nature of radio allows real estate players to target specific geographic areas, reach potential buyers or renters, shared players from both industries
Chehneet Kaur Apr 29, 2024 8:49 AM
Ahead of the Indian Magazine Congress, Anant Nath, Executive Publisher, Delhi Press and Editor, Caravan, discusses the challenges of the magazine industry and ways to keep it afloat
Chehneet Kaur Apr 17, 2024 1:55 PM
The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets, the advertisers’ perspective and more
Chehneet Kaur Apr 16, 2024 8:45 AM
Zeenah Vilcassim, CEO, Zomato Live talks to e4m about the growing relevance of events and immersive experiences and the promises they hold for brands
Chehneet Kaur Apr 12, 2024 8:31 AM
According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and advertisers
Chehneet Kaur Apr 8, 2024 9:26 AM
Shivam Ranjan, Head of Marketing, APAC, Motorola, shared with e4m how the brand plans to market their Edge 50 Pro series on various mediums and make the most of the IPL and election season
Chehneet Kaur Apr 5, 2024 8:32 AM
The Chief Marketing Officer of Pernod Ricard, Kartik Mohindra, spoke to e4m about the brand’s association with Fashion NXT festival and the need for alco-bev brands to do experiential marketing
Chehneet Kaur Apr 2, 2024 8:24 AM
At e4m’s NewsNext Summit 2024, Sonia Singh of NDTV Dialogues discussed the causes and remedies for declining trust in TV news
Chehneet Kaur Apr 1, 2024 8:08 AM
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
Chehneet Kaur Mar 29, 2024 8:47 AM
At the Pitch CMO Summit 2024, Devndra Chawla, CEO and MD, GreenCell Mobility, elaborated on how NueGo is working towards creating a premium bus-travel experience centred on safety and sustainability
Chehneet Kaur Mar 22, 2024 9:11 AM
Industry players say Addressable TV has an audience in the metros and non-metros, and has an edge in advertising due to the personalised content and real-time data insights
Chehneet Kaur Mar 20, 2024 9:02 AM
Experts cite lack of measurement, lower ad rates and strong competition from OTT platforms as some of the factors muting the growth
Chehneet Kaur Mar 19, 2024 9:16 AM
According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per cent CAGR, driven by access to affluent audiences and premium inventory formats
Chehneet Kaur Mar 13, 2024 9:03 AM
Darpan Munjal, Founder, Squadhelp explains how the company is leveraging data and AI to help brands brainstorm creative names
Chehneet Kaur Mar 12, 2024 9:17 AM
e4m picks the best social media posts by leading brands on Women’s Day
Chehneet Kaur Mar 8, 2024 5:11 PM
According to a recent TAM report, more than 10K advertisers were present on the radio medium in 2023
Chehneet Kaur Mar 8, 2024 3:18 PM
Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital and lack of data are making recovery an uphill task for the sector
Chehneet Kaur Mar 8, 2024 8:33 AM
As part of the agreement, Vikram Chandra hosted two shows for WION
Chehneet Kaur Mar 1, 2024 6:13 PM
Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share industry players
Chehneet Kaur Mar 1, 2024 11:15 AM
The action was taken after concerns were raised by an activist regarding some news shows running on the channels
Chehneet Kaur Mar 1, 2024 9:04 AM
Ishita Grover, Director of Marketing – OnePlus, spoke to e4m about the completion of 10 years of the ‘Never Settle’ campaign, launch of Oneplus 12 and more
Chehneet Kaur Feb 28, 2024 8:59 AM
The new system of CBC is designed to enhance transparency and efficiency in media planning processes, said MIB
Chehneet Kaur Feb 22, 2024 7:29 PM
The minister will also launch portals for New Media Wing and Digital Addressable System (DAS)
Chehneet Kaur Feb 22, 2024 9:06 AM
MRSI held a panel discussion where research analysts and marketers discussed the challenges in reaching out to consumers and why a new measurement system like ISEC is needed
Chehneet Kaur Feb 22, 2024 8:58 AM
MIB minister Anurag Thakur, who was speaking at an event, cautioned that content regulation requires careful consideration as it calls for a balance between freedom of expression and societal values
Chehneet Kaur Feb 20, 2024 8:40 AM
As Kavita Chaudhary, the actress who played Lalita ji in popular surf ads of the 80s, passed away recently, industry remembers how the character impacted the brand and the consumers
Chehneet Kaur Feb 19, 2024 9:14 AM
In its Q3 2024 results, Entertainment Network (India) Ltd. posted Rs 140 crore in total revenue, reporting a growth of 21% YoY
Chehneet Kaur Feb 14, 2024 11:13 AM
Lovebug bit brands this year as they pushed the envelope of creativity to catch eyeballs with OOH campaigns
Chehneet Kaur Feb 14, 2024 10:55 AM
At the Radio Festival 2024, industry players discussed the changing representation of women in leadership roles in the radio industry
Chehneet Kaur Feb 13, 2024 4:37 PM
On World Radio Day, industry players share with e4m that radio can bring in a surprise element to keep the GenZ hooked
Chehneet Kaur Feb 13, 2024 11:42 AM
According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following closely
Chehneet Kaur Feb 13, 2024 8:55 AM
As Bharat Express News Network completes one year of its journey, Upendra Rai, CMD and Editor-in-Chief, shares the opportunities, challenges and future plans
Chehneet Kaur Feb 12, 2024 11:36 AM
At the dentsu-e4m report launch, marketers from leading brands discussed the impact and solutions of content overload
Chehneet Kaur Feb 9, 2024 11:49 AM
Nimish Agrawal, Executive VP and Chief Marketing Officer, Niva Bupa Health Insurance, spoke to e4m about transforming the perception of insurance, the trends to watch out for and more
Chehneet Kaur Feb 8, 2024 8:38 AM
Even though Jaju's experience across industries speak for him, not all seems a cakewalk as a host of unfinished tasks lie ahead
Chehneet Kaur Feb 5, 2024 6:30 PM
Industry leaders from Tata Power, Lenovo, dentsu Gaming and Tatvic discuss the challenges and opportunities that lie ahead in AI adoption in India
Chehneet Kaur Feb 5, 2024 9:23 AM
Sanjay Jaju has helmed various public service roles across departments and earned several laurels
Chehneet Kaur Feb 5, 2024 8:35 AM
At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead, and rather remains to be very relevant even today
Chehneet Kaur Feb 1, 2024 8:41 AM
As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities presented by the medium
Chehneet Kaur Jan 29, 2024 8:26 AM
At the e4m Pride of India Summit in Chennai, N Chittibabu, Chief Innovation Officer, Star Health and Allied Insurance Company, shared his life experience of understanding different sectors
Chehneet Kaur Jan 26, 2024 10:16 AM
As car sales touched record numbers in 2023, auto brands share how marketing budgets will see an upward trend in the coming quarters with print and digital being the preferred mediums
Chehneet Kaur Jan 24, 2024 8:51 AM
Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response from advertisers, especially for CTV and streaming mediums
Chehneet Kaur Jan 22, 2024 8:59 AM
Reacting to Free Press Journal hinting at alleged manipulation of circulation figures, industry players said audits, surveys and personal research best ways to finalise publications to advertise with
Chehneet Kaur Jan 17, 2024 8:39 AM
The MIB Secretary deep-dived into the scope and potential of direct-to-mobile broadcasting, which is touted to make audience measurement much easier
Chehneet Kaur Jan 17, 2024 8:33 AM
While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers
Chehneet Kaur Jan 15, 2024 1:18 PM
Sravani Babu, Associate Director, and Category Lead - Quaker speaks about the brand’s latest TVC with Kiara Advani and Sidharth Malhotra, oats as a category and more
Chehneet Kaur Jan 11, 2024 1:54 PM
The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium
Chehneet Kaur Jan 10, 2024 8:49 AM
Sustainability, innovation, personalised experiences and premiumisation expected to give D2C players more scope for growth this year
Chehneet Kaur Jan 10, 2024 8:40 AM
At the e4m Red Carpet Awards and Summit, emcees got on stage, not to host but to be a panellist this time and share their side of experiences
Chehneet Kaur Jan 2, 2024 12:50 PM
Sally Lee and Mini Sood Banerjee of Laneige talk to e4m about the rise of Korean skincare, challenges in India and 2024 plans
Chehneet Kaur Jan 2, 2024 11:49 AM
At the e4m RedCarpet Experiential Marketing Summit 2023, industry leaders from Spalba, Vibgyor Group and Tech XP talk about the challenges, opportunities and future that the event tech space holds
Chehneet Kaur Dec 27, 2023 11:52 AM
As brands paint themselves in Pantone's Colour of the Year 'Peach Fuzz', branding experts weigh in on whether this move is as effective as it seems
Chehneet Kaur Dec 26, 2023 8:38 AM
From Astral Pipes to Apple, all the brand integrations we spotted in the latest Shah Rukh Khan movie Dunki
Chehneet Kaur Dec 23, 2023 8:06 AM
From quirky selfie spots to dog-friendly water dispensers, Pet Fed 2023 in Delhi saw brands going all out to get noticed
Chehneet Kaur Dec 19, 2023 5:25 PM
Industry players have been unanimous that integration with mobile and social media and location-based targeting were the highlights of the year
Chehneet Kaur Dec 18, 2023 8:11 AM
Top players from the radio sector look back at the many wins of the year and speak about uniting as an industry to tackle common challenges for a fine-tuned future ahead
Chehneet Kaur Dec 14, 2023 7:40 AM
The estimated cost of the tender has been specified as Rs 20 crore
Chehneet Kaur Dec 13, 2023 2:11 PM
The Chief Operating Officer of Digital Business at Republic Media Network, Tapan Sharma, shares with e4m the objectives and goals of the recently launched R. Business
Chehneet Kaur Dec 13, 2023 2:04 PM
Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts chime in
Chehneet Kaur Dec 11, 2023 8:45 AM
Rapid technological advancements, improvement in economic conditions of buyers, decline in newsprint prices and crucial elections in four states were some of the factors that aided the good run
Chehneet Kaur Dec 5, 2023 8:41 AM
21 percent of healthcare brands were violators in H1 of 2023-24, according to ASCI's report. Brand experts suggest how the sector can mitigate this
Chehneet Kaur Nov 29, 2023 8:53 AM
Industry experts cite reduced spending by key categories and increase in input and distribution costs as major factors for the sector’s sluggish growth
Chehneet Kaur Nov 27, 2023 9:17 AM
New and old industry players share their understanding of the kind of marketing & advertising needed for the sector
Chehneet Kaur Nov 24, 2023 9:25 AM
Dev, Category Lead- Global Whiskies, Bacardi India, tells e4m about the alcoholic beverage industry trends, experiential marketing and more
Chehneet Kaur Nov 16, 2023 2:24 PM
Featuring on D2C Revolution, Bhalla spoke about Yu Foodlabs’ objective, challenges and consumer behavior shifts in the ready-to-eat industry
Chehneet Kaur Nov 8, 2023 9:02 AM
While several Indian brands are expanding their presence globally, the players often encounter hurdles like cultural differences, legal requirements and finding the right partner
Chehneet Kaur Nov 7, 2023 9:04 AM
In this edition of e4m's D2C Revolution, the co-founder of WOW Skin Science, Manish Chowdhary said the brand is relying purely on e-commerce for growth this year
Chehneet Kaur Nov 1, 2023 8:36 AM
The publisher has recorded ad revenue of Rs 254 crore for the quarter; expects further improvement in revenues in H2 on the back of lower inflation & increased government spending
Chehneet Kaur Oct 31, 2023 9:05 AM
The I&B Secretary said they have already got a green signal to present it before the Cabinet
Chehneet Kaur Oct 31, 2023 9:02 AM
Leading FM radio players talk about changing advertiser demands, innovative IPs, ad cost challenges and more as they look forward to the festive season
Chehneet Kaur Oct 30, 2023 8:43 AM
As part of the e4m D2C Revolution series, we spoke to the Co-founder of Good Glamm Group on brand building, acquisitions, aligning with celebrities and much more
Chehneet Kaur Oct 26, 2023 9:19 AM
In a conversation with e4m, Saumya Rathor, Category Lead – Potato Chips, PepsiCo India discusses the company's latest campaign, consumer sentiments, and more
Chehneet Kaur Oct 25, 2023 8:44 AM
Sahni, Category Lead - Doritos, PepsiCo India, talks to e4m about the launch of corn chip product Dinamita, crafting a TVC, the focus on digital and much more
Chehneet Kaur Oct 20, 2023 8:38 AM
As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not
Chehneet Kaur Oct 18, 2023 9:16 AM
Amedeo Aragona, Marketing Director-Indian Subcontinent, Kinder Products, Ferrero India opened up about the challenges of being a chocolate brand, consumer behaviour shifts and more
Chehneet Kaur Oct 17, 2023 8:45 AM
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
Chehneet Kaur Oct 12, 2023 8:49 AM
News organisations share how they ensure employees have a fair and transparent support system
Chehneet Kaur Oct 10, 2023 12:01 PM
As part of our D2C Revolution series, Mazumdar, Foxtale’s Founder and CEO, tells us about what it takes to build a skincare brand on trust, kindness and conviction
Chehneet Kaur Oct 10, 2023 8:59 AM
The new rates, approved by the ministry in the month of September 2023, includes a 43 per cent increase in base rate
Chehneet Kaur Oct 9, 2023 6:54 PM
In a conversation with e4m, Deepali Agarwal, Business Head- Personal Health, Philips Indian Subcontinent, talks about the upcoming festive season, consumer behaviour shifts, challenges and more
Chehneet Kaur Sep 28, 2023 8:48 AM
As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q1 FY24. Veterans from the industry share the cause & effect of the situation
Chehneet Kaur Sep 15, 2023 8:33 AM
Rajamannar, Chief Marketing and Communications Officer, talks to e4m about the launch of its flagship lifestyle program ‘Priceless India’
Chehneet Kaur Sep 13, 2023 1:56 PM
With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and discounts. Here's what the print media players expect from this festive season
Chehneet Kaur Sep 11, 2023 9:13 AM
COO of Excitel Varun Pasricha shares why their latest OOH campaign ‘Drive Safely’ encourages people to not use the internet and how it will help in building brand awareness and recall
Chehneet Kaur Sep 11, 2023 8:50 AM
Shantanu Deshpande and Deepak Gupta, Co-founders of Bombay Shaving Company, talk about the brand's new logo, upcoming projects and more in this week's episode of e4m's D2C Revolution series
Chehneet Kaur Sep 5, 2023 8:33 AM
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does one take priority over the other?
Chehneet Kaur Sep 4, 2023 9:08 AM
Makeup industry players share with us how they're staying ahead of the game with AI adoption
Chehneet Kaur Aug 22, 2023 9:19 AM
Industry observers say elections is an opportunity for TV to get an edge over digital with in-depth analysis and extensive coverage
Chehneet Kaur Aug 17, 2023 9:01 AM
Bira 91, Lexus and Tanishq share their journey in developing an experiential marketing strategy that sticks with the consumer
Chehneet Kaur Aug 17, 2023 8:18 AM
With a refreshed brand identity, Urbanic is also looking forward to upgrading the quality of its collection in the coming months, says Rahul Dayama the Head of Marketing at the UK-based company
Chehneet Kaur Aug 4, 2023 3:48 PM
With Q1 2024 results of most major newspapers showing a silver lining, we find out if the print media industry has inched closer to its pre-Covid levels of revenue and circulation
Chehneet Kaur Aug 2, 2023 9:17 AM
Abhinav Iyer, Senior General Manager-Marketing and Strategy, The Muthoot Group, talks about ‘Bharosa India Ka’ campaign featuring Madhuri Dixit
Chehneet Kaur Aug 1, 2023 4:56 PM
Nas COO Alex Dwek and The Good Community’s Naiyya Saggi share why their collaboration was the need of the hour
Chehneet Kaur Jul 28, 2023 12:43 PM
