While small businesses, publishers claim the update benefits larger, established websites, some industry watchers noted that businesses need to stay agile with SEO tactics & offer genuine perspective
Industry experts share their hopes for community radio as a medium that will bridge communication gap and give a voice to local communities, shaping India’s media landscape in the years to come
Several influencers and news channels have been facing backlash for tasteless and insensitive content being created around the incident and the related protests
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be put in place for aspects like content and revenue-sharing
The Chief Marketing Officer of Perfetti Van Melle India, Gunjan Khetan, deep-dived about Center Fresh's latest 'Aage Badh' campaign, the category's consumer trends, marketing plans and more
Arun Narayan, VP - Category, Marketing & Retail, Tanishq, Titan Company, spoke to e4m about the changing face of the jewellery industry, what consumers want, the increasing competition & more
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting
Jennifer Pandya, Vice President of Marketing, CaratLane, shares how the campaign with Nancy Tyagi and investing in influencer marketing have helped the company build desire and credibility
The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
Shreya Sachdev, Associate Director and Head of Marketing at Puma India, shares insights into Puma’s association with the Paris Olympics, the idea behind outdoor installations and more
Tom Goddard, President, World Out of Home Organization and Chairman of OOH Capital delves into the state of OOH in India, examining its growth trajectory, challenges, solutions and its future
Meta is considering banning news from social media in Australia over payment of licensing fees. A similar move in India could put small news media outlets at a disadvantage, say industry watchers
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big events like T20
While DNPA awaits an early redressal from MIB, industry experts discuss the nuances of publishers' ask for revenue from tech giants and the way forward for the industry
Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits
Industry experts share govt advertising took a hit due to the long voting schedule and brands too didn’t want to fight for eyeballs but players still hopeful that things will turn around this quarter
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies relying on other channels of information
In a chat with exchange4media, Rakesh Sharma, President of the Indian Newspaper Society shared that the biggest challenge in the print industry today is the pressure of advertising
The hyperlocal nature of radio allows real estate players to target specific geographic areas, reach potential buyers or renters, shared players from both industries
Ahead of the Indian Magazine Congress, Anant Nath, Executive Publisher, Delhi Press and Editor, Caravan, discusses the challenges of the magazine industry and ways to keep it afloat
The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets, the advertisers’ perspective and more
According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and advertisers
Shivam Ranjan, Head of Marketing, APAC, Motorola, shared with e4m how the brand plans to market their Edge 50 Pro series on various mediums and make the most of the IPL and election season
The Chief Marketing Officer of Pernod Ricard, Kartik Mohindra, spoke to e4m about the brand’s association with Fashion NXT festival and the need for alco-bev brands to do experiential marketing
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
At the Pitch CMO Summit 2024, Devndra Chawla, CEO and MD, GreenCell Mobility, elaborated on how NueGo is working towards creating a premium bus-travel experience centred on safety and sustainability
Industry players say Addressable TV has an audience in the metros and non-metros, and has an edge in advertising due to the personalised content and real-time data insights
According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per cent CAGR, driven by access to affluent audiences and premium inventory formats
Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital and lack of data are making recovery an uphill task for the sector
Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share industry players
Ishita Grover, Director of Marketing – OnePlus, spoke to e4m about the completion of 10 years of the ‘Never Settle’ campaign, launch of Oneplus 12 and more
MRSI held a panel discussion where research analysts and marketers discussed the challenges in reaching out to consumers and why a new measurement system like ISEC is needed
MIB minister Anurag Thakur, who was speaking at an event, cautioned that content regulation requires careful consideration as it calls for a balance between freedom of expression and societal values
As Kavita Chaudhary, the actress who played Lalita ji in popular surf ads of the 80s, passed away recently, industry remembers how the character impacted the brand and the consumers
According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following closely
As Bharat Express News Network completes one year of its journey, Upendra Rai, CMD and Editor-in-Chief, shares the opportunities, challenges and future plans
Nimish Agrawal, Executive VP and Chief Marketing Officer, Niva Bupa Health Insurance, spoke to e4m about transforming the perception of insurance, the trends to watch out for and more
At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead, and rather remains to be very relevant even today
At the e4m Pride of India Summit in Chennai, N Chittibabu, Chief Innovation Officer, Star Health and Allied Insurance Company, shared his life experience of understanding different sectors
As car sales touched record numbers in 2023, auto brands share how marketing budgets will see an upward trend in the coming quarters with print and digital being the preferred mediums
Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response from advertisers, especially for CTV and streaming mediums
Reacting to Free Press Journal hinting at alleged manipulation of circulation figures, industry players said audits, surveys and personal research best ways to finalise publications to advertise with
Sravani Babu, Associate Director, and Category Lead - Quaker speaks about the brand’s latest TVC with Kiara Advani and Sidharth Malhotra, oats as a category and more
The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium
At the e4m RedCarpet Experiential Marketing Summit 2023, industry leaders from Spalba, Vibgyor Group and Tech XP talk about the challenges, opportunities and future that the event tech space holds
Top players from the radio sector look back at the many wins of the year and speak about uniting as an industry to tackle common challenges for a fine-tuned future ahead
The Chief Operating Officer of Digital Business at Republic Media Network, Tapan Sharma, shares with e4m the objectives and goals of the recently launched R. Business
Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts chime in
Rapid technological advancements, improvement in economic conditions of buyers, decline in newsprint prices and crucial elections in four states were some of the factors that aided the good run
Industry experts cite reduced spending by key categories and increase in input and distribution costs as major factors for the sector’s sluggish growth
While several Indian brands are expanding their presence globally, the players often encounter hurdles like cultural differences, legal requirements and finding the right partner
In this edition of e4m's D2C Revolution, the co-founder of WOW Skin Science, Manish Chowdhary said the brand is relying purely on e-commerce for growth this year
The publisher has recorded ad revenue of Rs 254 crore for the quarter; expects further improvement in revenues in H2 on the back of lower inflation & increased government spending
Leading FM radio players talk about changing advertiser demands, innovative IPs, ad cost challenges and more as they look forward to the festive season
As part of the e4m D2C Revolution series, we spoke to the Co-founder of Good Glamm Group on brand building, acquisitions, aligning with celebrities and much more
In a conversation with e4m, Saumya Rathor, Category Lead – Potato Chips, PepsiCo India discusses the company's latest campaign, consumer sentiments, and more
Sahni, Category Lead - Doritos, PepsiCo India, talks to e4m about the launch of corn chip product Dinamita, crafting a TVC, the focus on digital and much more
Amedeo Aragona, Marketing Director-Indian Subcontinent, Kinder Products, Ferrero India opened up about the challenges of being a chocolate brand, consumer behaviour shifts and more
As part of our D2C Revolution series, Mazumdar, Foxtale’s Founder and CEO, tells us about what it takes to build a skincare brand on trust, kindness and conviction
In a conversation with e4m, Deepali Agarwal, Business Head- Personal Health, Philips Indian Subcontinent, talks about the upcoming festive season, consumer behaviour shifts, challenges and more
As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q1 FY24. Veterans from the industry share the cause & effect of the situation
With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and discounts. Here's what the print media players expect from this festive season
COO of Excitel Varun Pasricha shares why their latest OOH campaign ‘Drive Safely’ encourages people to not use the internet and how it will help in building brand awareness and recall
Shantanu Deshpande and Deepak Gupta, Co-founders of Bombay Shaving Company, talk about the brand's new logo, upcoming projects and more in this week's episode of e4m's D2C Revolution series
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does one take priority over the other?
With a refreshed brand identity, Urbanic is also looking forward to upgrading the quality of its collection in the coming months, says Rahul Dayama the Head of Marketing at the UK-based company
With Q1 2024 results of most major newspapers showing a silver lining, we find out if the print media industry has inched closer to its pre-Covid levels of revenue and circulation