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Kantar Marketplace adds AI-powered digital ad testing to platform

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The speed and scalability of Link AI for Digital make it possible to test digital ads in a wider range of scenarios

exchange4media Staff May 18, 2022 11:05 AM

Kantar adds AI-powered ad testing solution Link AI to its market research platform

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Already used by clients including Coca-Cola, Google and Unilever, Link AI is a state-of-the-art creative effectiveness solution that reliably predicts a TV ad’s in-market performance within 15 minutes

exchange4media Staff Jan 28, 2022 7:12 PM