Spawake refreshes identity, appoints Mouni Roy as brand ambassador
The brand will soon launch a 360-degree campaign featuring the actress
Date-wise News
59% of Indian workforce not happy at work: Study
E-commerce & retail has more unhappy people whilst healthcare tops the list of happiest people
Shekhar Gupta’s digital show ‘Cut The Clutter’ completes 1000 episodes
In a 14 min plus video, Gupta spoke about the concept of the show and how it has reached this important milestone ,
Big honours for actors at e4m The Streaming Awards 2022
Raveena Tandon, Vidya Balan, Sikandar Kher, Pankaj Tripathi and Pavan Malhotra bestowed with best actor awards for their shows & films streaming on various OTT platforms
Infidigit bags SEO mandate for Khatabook
The SEO company has partnered with the Bangalore-based SaaS FinTech company to help achieve its marketing objectives via organic channels
Laqshya Public Relations introduces new service ‘NewsCoverage.in’
Through ‘NewsCoverage.in, the PR vertical of Laqshya Media Group will offer its clients the best-in-class press release distribution services and media coverage platform
Netflix lays off 150 employees due to ‘business needs’
The streaming platform has said the decision was not based on individual performances
BCW India Group and Whitekettle Consulting launch CSP+
The new offering will help organizations in India lead with corporate social purpose
‘AI is helping PR professionals enhance the impact of communication’
In today’s edition of ‘PR Outlook for 2022’ series, Kunal Kishore, Founder-Director at Value 360 Communications, talks about podcasts becoming an important tool for PR professionals
First Partners bags communications mandate for Games24x7
First Partners will be responsible for managing brand reputation for Games24x7
Greaves Cotton names Sanjay Behl as CEO & Executive Director
Behl stepped down as CEO of Raymond Lifestyle Business in March 2020
Kantar Marketplace adds AI-powered digital ad testing to platform
The speed and scalability of Link AI for Digital make it possible to test digital ads in a wider range of scenarios
Blink Digital forays into NFTs and Metaverse
Launches Web3 vertical for creators, consumers and brands
Bharat Media Group appoints Debarghya Mitra as National Head Planning
Mitra moves in from Essence where he was VP - Client Services & Head of South
Decoding Marketing 3.0: The wonderland of Metaverse
Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new digital universe
Malala Yousafzai to be honoured with 2022 Cannes LionHeart
The LionHeart has previously been awarded to Bono, Al Gore, Blake Mycoskie, Richard Curtis, Paul Polman and Phumzile Mlambo-Ngcuka
Global SVOD subscriptions to reach 1.69 billion by 2027: Report
A report released by Digital TV Research says that six US-based platforms will add 988 million paying SVOD subscribers in the next five years
IPL makes for a great association with a brand: Muthoot Fincorp Marketing Head
Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals
Airtel's DTH unit clocks Rs 3153.8 cr revenue in FY22 amid declining subs growth
The telecom firm’s capital expenditure in the DTH business stood at Rs 1302.7 crore as against Rs 1284.3 crore in FY21
RAM Ratings Wk 12'22-Wk 15'22: Fever FM dominates Mumbai, Delhi charts
Big FM tops the chart in Bangalore whereas Radio Mirchi leads in Kolkata
SEBI suggestion against endorsing crypto: Will celebs listen?
India is a hotbed for the cryptocurrency industry and investment in the sector crossed $6.6 billion in May 2021
Thomas Cup triumph: Are brands queuing up for the new champs?
Industry observers say the badminton champions will get some attention from marketers and storytellers but admit that the admiration could be short-lived