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Why micro-influencers remain underpaid despite growing in popularity & reach

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Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts 

Mansi Sharma Feb 4, 2022 8:30 AM

How Khaby Lame fit into Dream11's 'dimag lagana' proposition

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Industry watchers believe that the campaign is a testament to the fact that influencer marketing has a lot of potential to grow and deliver spectacular geo-agnostic results for brands

Mansi Sharma Sep 29, 2021 8:26 AM