Supriya Saxena joins Dvara Research as Head – Communications
Saxena’s previous stint was with Network18 Group as Corporate Communicator
Date-wise News
Company in process of taking steps within statutory period: Zee on Invesco moving NCLT
In a statement, Zee has called Invesco’s move 'impulsive' and 'premature'
Truecaller plans IPO, looks at raising $116 million
The 12-year-old company is reportedly aiming for a valuation of about $3 billion in the IPO
Vedantu gets US$100 million Series E funding at US$1 bn valuation
The funding was led by Singapore-based impact investing fund ABC World Asia
Supreme TV to telecast LPL in Sri Lanka
Supreme TV has acquired exclusive rights to broadcast the Lanka Premier League (LPL) from the IPG Group.
Dish TV launches female-centric active service
‘Women’s Active’ has specially curated programming centered around fashion, beauty, home décor, health, and wellness
Lowe Lintas wins Cleartrip's creative duties
The agency will be responsible for reinvigorating the brand and crafting a robust communication strategy to navigate the brand in the new industry landscape
Liqvd Asia bags SM & conversational mktng mandate of Nippon India Mutual Fund
The agency will craft the strategy, implement and then manage the entire digital universe for Nippon India Mutual Fund
Talkwalker launches 2 products to strengthen consumer intelligence acceleration platform
These new products will help brands get closer to their customers than ever before, and enable them to shape products, campaigns, and services to meet the market’s ever-growing demands
Cornerstone Sport forays into e-sports industry, launches Cornerstone Esports
The new vertical offers services that include talent & team management, tournament development, investment & consulting services, and merchandise to stakeholders
Arko Provo Bose joins Enormous as CCO
Bose joins from MullenLowe Lintas
Koo & the Metro Group of Hospitals unveil campaign to raise awareness on heart health
The campaign includes a contest under the hashtags #MyHeartMySecret and #DilKaMaamlaHai where users can share secrets or habits that have helped them stay healthy and ‘young at heart’
Tinder amplifies consent conversations with new print ad
The dating app has scaled up its #LetsTalkConsent campaign
The Man Company unveils 3 digital films featuring Ayushmann Khurrana in quirky avatars
The campaign has been conceptualised and executed by What Works
LinkedIn rolls out tools for marketers to grow audience, amplify brand presence
The new features have been added to the LinkedIn Marketing Solutions (LMS) portfolio
Oppo launches fresh digital campaign for F-series smartphone with Varun Dhawan
The campaign has been launched by Taproot Dentsu (A dentsuMB Company)
Infectious Advertising bags digital mandate of Go Cheese
The agency will chart the strategic roadmap for the brand, providing the creative impetus to build a formidable digital presence
AdLift appoints John George as Senior Creative Director
George will be based out of the agency’s Bangalore office
Neeraj Chopra is brand ambassador of ShareChat Mega Star Season 2
The Olympian will be part of a two-week-long campaign launched across 9 categories in 15 Indic languages
BCCI to release IPL media rights tender immediately after unveiling 2 new teams on 25 Oct
The statement was released by IPL Governing Council on Tuesday
Sanju Menon joins Wondrlab as COO
Menon will report to Rakesh Hinduja, the Co-founder and Managing Partner of Wondrlab
Media trials of ongoing cases must be put to a stop: Aryama Sundaram
Senior Advocate Sundaram was speaking to Kailashnath Adhikari, MD, Governance Now, in a webcast as part of the Visionary Talk series
Sports broadcasting market appears ripe for some disruption: ITW's Bhairav Shanth
ITW Consulting MD Bhairav Shanth spoke about the progress made by the company and the trends in the Indian sports market
'Mobile has come of age as a medium that can deliver on all needs of the Indian marketer'
Vasuta Agarwal, SVP and Managing Director, Asia Pacific at InMobi, talks about the key trends in the mobile-tech industry & more
How Khaby Lame fit into Dream11's 'dimag lagana' proposition
Industry watchers believe that the campaign is a testament to the fact that influencer marketing has a lot of potential to grow and deliver spectacular geo-agnostic results for brands
Consumer durable brands amp up marketing as customers switch on festive shopping mode
Companies are expecting 25-30% hike in sales and are going to be quite active on digital platforms for marketing. But television and print will continue to dominate marketing spends, say experts