Vikram Bhatt and Nisha Narayanan, COO and Director of the Red FM and Magic FM, speak about their latest experiential audio initiative 'The Audio Film Project'
A series of 30 podcasts unfolding over a span of 30 days will have stories of underdogs, like Deepika Kumari, Robin Singh, Shrey Kadian and many more
Radio industry leaders discuss their IPL advertising plans, associations with teams, and the potency of media spends on the medium during the cricketing season
Radio industry experts share how advertisers are leveraging the digital presence of RJs
Radio industry leaders opine that revival of economic activities in smaller and medium-sized markets post unlock was one of the major reasons for the growth
Industry leaders say the trend of digital IPs that saw a rise in the pandemic will continue, but on-ground activations will see a spur in the coming months
Radio industry leaders share insights on the digital innovations they have curated and how brands can benefit from the rise in online integration
According to the research, radio has a credibility score of 6.27, with FM channels emerging as the second most credible source of information for the masses