Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown
The challenge is enabled by the collaboration between multiple activity tracking apps, including Garmin, Zwift, Polar, Suunto, JoyRun and adidas’ own suite of performance platforms
The campaign celebrates the stories of Weightlifting World Champion Saikhom Mirabai Chanu, Himanshi Goyal, body-positivity proponent and Nishriin Parikh, a 53-year-old professional body-sculptor