meaningful-brands
Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of the consumers surveyed saying brands aren't being transparent
exchange4media Staff Jun 28, 2023 9:05 AM
The proprietary global study Meaningful Brands 2020: COVID edition identified 8 Meaningful Shifts across APAC, that can help brands close the expectation gap created due to the pandemic
exchange4media Staff Oct 19, 2020 2:44 PM
