Date-wise News

The campaign has been created by Mullen Lintas

e4m Desk Oct 19, 2020 7:25 PM

The campaign urges customers to smartly channelize their discretionary spends towards investing in life goals

e4m Desk Oct 19, 2020 7:14 PM

The campaign aims to ignite coding curiosity among students

e4m Desk Oct 19, 2020 7:01 PM

Alexis Nasard joins Kantar with almost 30 years’ experience in the FMCG and retail world

e4m Desk Oct 19, 2020 6:31 PM

Republic TV's advocate submitted in court that the FIR does not mention Republic TV as an accused yet, but if summons is issued, Arnab Goswami will appear before the authorities and cooperate

e4m Desk Oct 19, 2020 5:50 PM

The two politicians sparred on Twitter after Tharoor reprimanded big brands for not having the 'moral courage' of Parle in the light of the recent TRP manipulation racket

e4m Desk Oct 19, 2020 5:39 PM

While Boundless will partner with NEC on the strategic and brand communications fronts, the Mavericks will lead the PR, Media Relations and Analyst Relations

e4m Desk Oct 19, 2020 5:02 PM

The brand has associated with 25 influencers including celebrities like Shilpa Shetty, Mandira Bedi, Sunil Chettri Yasmin Karachiwala, and Ranveer Allahabadia

e4m Desk Oct 19, 2020 4:59 PM

As part of the mandate, the agency will work towards building a strong brand image for the company

e4m Desk Oct 19, 2020 4:29 PM

Chicnutrix to provide skincare and hair nutrition solutions for all participants

e4m Desk Oct 19, 2020 4:15 PM

The campaign has been created by Leo Burnett and will be released across national and regional television channels and digital publications

e4m Desk Oct 19, 2020 4:13 PM

The campaign is already live across online and offline platforms

e4m Desk Oct 19, 2020 4:04 PM

The film, by Isobar India, has been directed virtually

e4m Desk Oct 19, 2020 3:51 PM

The campaign celebrates the creators of Instagram's latest short-form content feature Reels

e4m Desk Oct 19, 2020 3:50 PM

Developed and executed in creative partnership with DDB Mudra, the central theme of the campaign is ‘beginning of good things with the perfect festive look’

e4m Desk Oct 19, 2020 3:40 PM

The lineup will capture the mood of the nation and pertinent issues of the state, ahead of the crucial elections

e4m Desk Oct 19, 2020 3:39 PM

The agency will render digital communication and creative design solutions to enhance the brand’s performance marketing

e4m Desk Oct 19, 2020 3:32 PM

The proprietary global study Meaningful Brands 2020: COVID edition identified 8 Meaningful Shifts across APAC, that can help brands close the expectation gap created due to the pandemic

e4m Desk Oct 19, 2020 2:44 PM

Economic indicators for August and September indicate that the recovery of the Indian economy is underway

e4m Desk Oct 19, 2020 2:14 PM

The campaign created by Autumn Grey will play out on social media channels of Weikfield across 7 different states, with 7 contrasting sounds

e4m Desk Oct 19, 2020 1:46 PM

The association will strengthen Voot’s Live Linear channel offerings

e4m Desk Oct 19, 2020 1:39 PM

Aside from media planning and booking, DCMN will track and optimize the campaign’s performance using their proprietary TV attribution tool DC Analytics

e4m Desk Oct 19, 2020 12:53 PM

As part of e4m Red Carpet 2020, a panel of industry experts deliberated on the fundamentals of event technology

e4m Desk Oct 19, 2020 12:45 PM

The flagship initiative will see parties and leaders across the spectrum discussing issues, strategies, evolving political situation and the approach adopted by them to win the electoral battle

e4m Desk Oct 19, 2020 12:45 PM

Television actors Anita Hassanandani and Krystle D’souza have participated in the challenge

e4m Desk Oct 19, 2020 12:22 PM

As per media reports, on the Tanishq ad row, the home minister is reported to have said that 'over activism' should be avoided

e4m Desk Oct 19, 2020 12:07 PM

Soaps like Vadinammma, Karthika Deepam, Intinti Gruha Lakshmi have got the channel high Prime Time viewership

e4m Desk Oct 19, 2020 11:45 AM

The Group earlier came out with a 128-page edition in Indore, 72-page in Bhopal, 80 pages each in Ahmedabad & Raipur, 60-page in Hoshangabad, and 54 pages in Bilaspur

e4m Desk Oct 19, 2020 10:52 AM

Sakshi’s Special Hyderabad Shopping Supplement on 17th October saw participation from advertisers across sectors like education, retail, real estate, textiles and health

e4m Desk Oct 19, 2020 10:41 AM

While its current contributions are minuscule, experts believe that podcasts have the potential to become major revenue streams for platforms in the coming years

Sonam Saini Oct 19, 2020 9:25 AM

Guest Column: Ronita Mitra, Founder, Brand Eagle Consulting, writes why large, reputed, influential organisations need to come together to develop a combined strategy to address such situations

Ronita Mitra Oct 19, 2020 9:15 AM

Industry experts say Return Path Data system can be one of the solutions, but its implementation is difficult and can take another few years

e4m Desk Oct 19, 2020 9:12 AM

The brand is spending Rs 15-20 crore on the campaign that is expected to run across mediums throughout the IPL and festive season

Neeta Nair Oct 19, 2020 9:06 AM

Nayak was speaking to Kailashnath Adhikari, MD, Governance Now, during a live webcast of ‘Masterminds’

e4m Desk Oct 19, 2020 9:03 AM

At the e4m Red Carpet Experiential Marketing Summit, panellists discussed the impact of the pandemic on the experiential industry and the upcoming innovations in the space

e4m Desk Oct 19, 2020 8:23 AM

The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property  

Misbaah Mansuri Oct 19, 2020 8:22 AM

The Director of Marketing for Facebook India talks about the idea behind the Instagram campaign that has been launched today and will appear across mediums during IPL, the Reels journey & much more

Tasmayee Laha Roy Oct 19, 2020 8:19 AM