2% drop in movie genre’s ad volume in 2022
According to a report by TAM AdEx, over 1200 advertisers associated with the movie genre during 2022
movie-genre
Movie genre sees 11% rise in ad volumes in 2020 compared to 2019: TAM Adex
As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead the space