‘Innovation is the key to building a brand'
At the e4m Pride of India Brands-North conference, experts delved into the success stories of some leading Indian brands
Date-wise News
Sonu Sood gives a glimpse into 'the house of tomorrow' in APAR Anushakti ad
The commercial has been conceptualised by Rediffusion
KAI India MD Rajesh U Pandya graces brand's new ad campaign
The print ad campaign has been lauded for bringing together aspects of Indian and Japanese culture
TOI illuminates the 'Idea of India' in new film
Created by Wunderman Thompson India, the film shows how a thread of light unites the country despite the many differences
TV will continue to dwarf digital for the foreseeable future: Vibhor Gauba
Gauba, Associate Partner - Deal Advisory at KPMG India, delivered a keynote address at e4m-GroupM Let’s Play: Sports marketing summit
Nickelodeon unveils new anthem
Written by Gulzar and sung by Armaan Malik, the anthem opens with the brand's promise of ‘Nick for Kids, Kids for Nick’
Goafest 2023 to be held from May 24 to 26
The much-awaited fest of creativity attracts advertising, marketing and media industry professionals from across the country
Colvyn Harris conferred with AAAI Lifetime Achievement Award 2022
The veteran has had a long and successful career in the advertising industry spanning over 40 years
The future of women's sports in India
At e4m-GroupM Let’s Play: Sport marketing summit, experts discuss how the infrastructure and facilities for women’s sports have increased over the last few years
2% drop in movie genre’s ad volume in 2022
According to a report by TAM AdEx, over 1200 advertisers associated with the movie genre during 2022