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Appy Fizz refreshes brand identity

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The new design revamp includes new lettering and fresh new packaging

exchange4media Staff Mar 31, 2023 2:22 PM

‘From a qualitative point of view, IPL is a virtual roadblock on TV: no one can miss it.’

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Nadia Chauhan, JMD & CMO, Parle Agro, explains why IPL, with its many advantages and unique propositions, is a game-changer for the Frooti and Fizz range

Ashee Sharma Mar 23, 2021 8:28 AM

Persisting in the pandemic: A leaf from our women leaders’ book

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Meet the boss ladies of the industry who did not let the pandemic deter their spirits and proved that they have what it takes to handle a crisis and come out of it stronger

Misbaah Mansuri Mar 8, 2021 9:04 AM

Inside Parle Agro’s Rs 40 crore ad blitz for B-Fizz

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The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations

Misbaah Mansuri Oct 30, 2020 9:03 AM

Parle Agro supports ‘Vocal for Local’ through a series of online narratives

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The brand’s new 'Vocal for Local' creatives feature brand ambassadors Alia Bhatt, Varun Dhawan and Allu Arjun

exchange4media Staff May 21, 2020 1:09 PM

IMPACT announces shortlist for 50 Most Influential Women 2020 ahead of award ceremony

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The jury headed by Sam Balsara of Madison World met in late February to finalise ninth edition of the list

exchange4media Staff Mar 18, 2020 8:39 AM