Appy Fizz refreshes brand identity
The new design revamp includes new lettering and fresh new packaging
nadia-chauhan
‘From a qualitative point of view, IPL is a virtual roadblock on TV: no one can miss it.’
Nadia Chauhan, JMD & CMO, Parle Agro, explains why IPL, with its many advantages and unique propositions, is a game-changer for the Frooti and Fizz range
Persisting in the pandemic: A leaf from our women leaders’ book
Meet the boss ladies of the industry who did not let the pandemic deter their spirits and proved that they have what it takes to handle a crisis and come out of it stronger
Inside Parle Agro’s Rs 40 crore ad blitz for B-Fizz
The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations
Parle Agro supports ‘Vocal for Local’ through a series of online narratives
The brand’s new 'Vocal for Local' creatives feature brand ambassadors Alia Bhatt, Varun Dhawan and Allu Arjun
IMPACT announces shortlist for 50 Most Influential Women 2020 ahead of award ceremony
The jury headed by Sam Balsara of Madison World met in late February to finalise ninth edition of the list