Sponsors show trust in news genre despite ratings blackout; here’s why Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM
Rules of engagement: Should brand ambassadors take a political stand? While some experts say celebrities can voice their opinion on social & political issues, others believe brands can go for a clause in agreements about taking a political or ideological position Ruhail Amin Jan 28, 2020 8:41 AM