Natasha Saraogi, Director – NDMPL, opens up about the idea of curating an insta-web series and the abundance of engagement opportunities it provides
The campaign uses colour-play with red, the colour synonymous to love and emphasises the idea of #WearRedWithCentral
The campaign aims to highlight the fact that in spite of being so different in terms of culture, tradition and lifestyle, India as a whole continues to stand united in their patriotism