Dolly Jha, MD, Nielsen Media-India, and Prithvi Raj, Director - Strategic Media Client Leader, Nielsen India, spoke at the e4m Screenage Conference 2022 on the prospects of 5G in the Indian market
Unveils Act Now, a special film to drive the importance of urgency and immediacy in addressing the rising mental health crisis and in efforts to normalise conversations on the issue
Nielsen India is the ‘Knowledge Partner’ for the report that was conducted to understand the overall social media usage, consumption and online behaviour
The fourth edition of 'COVID-19 Evolving Consumer Trends' says that FMGC industry in India exhibited signs of rebound in June to pre-COVID levels
As per the report, Hindustan Unilever, Reckitt Benckiser and Government of India are among the top ten advertisers of this week
As per the seventh edition of the report, the count of brands advertising on TV grew by 10% whereas advertiser count increased by 9%
As per the report, advertising volume was largely stable in week 16. It dropped merely by 1% as compared to week 15
As per the report, total TV viewing minutes dropped by 6% and stood at 1.16 trillion viewing minutes in week 16
As per the report, 15+ and males are driving the growth in premium homes, contributing 51% and 56% respectively in week 15