olympics-games-2020

Brand Neeraj Chopra soars, but will it stay afloat?

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Experts say that staying relevant is an uphill battle for athletes since their screen time is relatively lower than other endorsers

Mansi Sharma Sep 16, 2021 8:57 AM

Sports minister Kiren Rijiju backs Sony's 2020 Olympic campaign

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Rijiju has filmed the ‘Hum Honge Kamyaab’ campaign with Sony Pictures Sports Network at Major Dhyan Chand National Stadium

exchange4media Staff Apr 3, 2021 8:12 AM