According to findings of Omdia's recent research, online ad revenue is pegged at $362 billion in 2027, growing almost two-fold from 2022
Of the markets studied by Omdia’s consumer research, India's the only market where average rates of resubscription were above the rates of churn
The OTT platform's subscription base tripled in less than a year, from 8 million in April 2020 to around 25 million by the end of 2020
As per Omdia’s latest report, online video subscription revenue grew by 142% in India in 2020 primarily due to the global pandemic
Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech research firm Omdia