I&B Minister Anurag Thakur to be chief guest at enba 2021
The 14th edition of the awards will be held at the The Imperial, New Delhi, on April 30
Date-wise News
Jury members for ABBY's 2022 announced
Amer Jaleel, Ashwini Deshpande, Bobby Pawar, Chaaya Baradhwaaj, Rahul Mathew & Rajdeepak Das, along with international judges, will be judging the awards
BEST unveils films under 'Pudhe Chala' campaign to promote digital bus travel services
The two brand films featuring Sachin Tendulkar and Anil Kapoor take viewers through their BEST bus journeys from their younger days
Sanofi India appoints Rodolfo Hrosz as Managing Director
Hrosz joined Sanofi as General Manager, Consumer Healthcare business, Brazil in 2017
Discovery India: Scaling up through the pandemic with innovation
Discovery wants to create content that appeals to both advertisers and viewers, writes Shaun Nanjappa, Head of Advertising Sales - South Asia, Warner Bros. Discovery
Bajaj Electricals unveils multi-media campaign for its latest range of fans
The brand's creative agency McCann Worldgroup India has worked on the films
Forever New India appoints Shivani Goel as Vice-President, Marketing
Goel was earlier with Colorbar
LEAD acknowledges teachers for their contribution in its latest campaign
The campaign ‘Teacher hona asaan nahi hota’ has been conceptualised and produced by TBWA India
Daawat launches a new TVC to celebrate biryani in Eid
The TVC aims at positioning Daawat Biryani as one of the most integral & coveted food during the festival times to welcome families & friends at home
NPCI unveils first IPL campaign ‘RuPay. Be on-the-go’ featuring Ishant Sharma
Conceptualised by DDB Mudra, the campaign has 5 clutter-breaking ad films
Uber’s Jenny Lewis joins The Knot Worldwide as CMO
Lewis was most recently the Head of US & Canada Marketing for Uber and UberEats
By next year, 40 per cent of our workforce will be women: Sushant Dash, Starbucks
Tata Starbucks is aggressively expanding its footprint in newer markets along with a focus on gender parity, says CEO Sushant Dash
Loco retains broadcast rights for NBA 2K League
The live game streaming platform will broadcast all games beginning on April 21 and will continue to help market the league in India
Times Network announces 8th edition of India Economic Conclave
Hillary Rodham Clinton, Former US Secretary of State & Former US Senator from New York, to participate in a moderated conversation virtually
Wakefit.co launches campaign with Rashmika Mandanna
The '100 day buy and try' campaign aims to highlight the ease and convenience of choosing the right furniture online
RuPay kicks off IPL innings with Ishant Sharma
The ‘Be On-The-Go’ campaign has been conceptualised by DDB Mudra
Aha launches Tamil Slate on Tamil New Year
actor Silambarasan aka Simbu and music composer Anirudh Ravichander, who were announced as the brand ambassadors for aha Tamil
Treebo's new campaign promises to help travellers in planning their trips
The ‘Acha Hua Treebo Kiya’ campaign highlights quality experience and affordable hotels by the hotel chain
JOY Personal Care joins hands with KKR for campaign against gender inequality
The #BeingEqual brand film talks about the prevailing gender equality in a unique manner
Global eSports & Isobar India recreate cricket WC finals over ban on Afghan women team
Titled ‘The Protest Match’, the initiative recreated the Afghanistan women’s cricket team virtually, replicating the exact team that was banned from playing in real
Wingreens appoints Ramesh Menon as Group CEO
Prior to this, Menon was the CEO of Radio and Digital innovation businesses at HT Media
Nestle Munch partners with 4 T20 franchises as Official Crunch Partners
Munch has introduced limited-edition packs featuring RCB, Punjab Kings, Sunrisers Hyderabad and KKR players
BARC news ratings: NBDA raises concerns over ‘unnaturally high viewership growth’
As per reports, NBDA has released a presentation about the irregularities in the BARC news channel viewership ratings
Vinit Kumar appointed Vice President of Madison Media Plus
Prior to joining Madison, he worked with Zenith Media, Mindshare, Lintas Media Group and HCL
Demand for SPO has picked up with a spike in digital adoption: Mukul Kumar, PubMatic
PubMatic Co-founder & President shares that SPO's demand will increase further as more & more buyers are looking to consolidate supply paths for advanced targeting solutions & best ad inventory
Credenc unveils its first IPL ad with Lucknow Super Giants players
The campaign highlights the brand's promise of believing in each individual’s potential and encouraging them to fulfill their aspirations
IPL: Season sees jump in categories & advertisers in last 11 matches
As per the TAM Sports- IPL Advertising report, 7 Up led the exclusive brands' list on regional sports channels
Disney Star retains Premier League media rights at lower fee
Sources say the broadcaster is paying $60 million for three years, which is $21 million less compared to the previous three-year cycle
Disney Star India to launch Odia channels Star Kirano & Star Kirano HD
The two channels will go live on June 1
Indian subscription OTT video services have high churn rates: Omdia report
Of the markets studied by Omdia’s consumer research, India's the only market where average rates of resubscription were above the rates of churn
What’s driving Gulf Oil’s long-standing partnership with IPL
IPL is a valuable media property for the brand as it works in a low-involvement category, says Gulf Oil India MD & CEO Ravi Chawla