omnichannel-marketing-platform

Why brands need to take an ‘omnichannel’ approach to marketing

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Guest column: Bharat Khatri - Country Head, India - Xaxis , writes that it's time advertisers look beyond traditional TV and diversify their media budgets to leverage emerging digital channels

Bharat Khatri Jul 15, 2020 8:33 AM

Personalisation key for omnichannel engagement strategy say 70% marketers: Resulticks

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Majority of marketers say their existing martech platforms underperformed in key omnichannel capabilities, according to new research

exchange4media Staff Jun 17, 2020 10:37 AM

Affle India names Sujoy Golan as Chief of Marketing & Omnichannel Platforms

Sujoy Golan?blur=25

His most recent stint was as VP & Head of Marketing at Lendingkart

exchange4media Staff May 19, 2020 3:44 PM