Why brands need to take an ‘omnichannel’ approach to marketing Guest column: Bharat Khatri - Country Head, India - Xaxis , writes that it's time advertisers look beyond traditional TV and diversify their media budgets to leverage emerging digital channels Bharat Khatri Jul 15, 2020 8:33 AM
Personalisation key for omnichannel engagement strategy say 70% marketers: Resulticks Majority of marketers say their existing martech platforms underperformed in key omnichannel capabilities, according to new research e4m Desk Jun 17, 2020 10:37 AM
Affle India names Sujoy Golan as Chief of Marketing & Omnichannel Platforms His most recent stint was as VP & Head of Marketing at Lendingkart e4m Desk May 19, 2020 3:44 PM