ooh-measurement-system

The need for a standardized measurement system for DOOH

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DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario

Noel Dsouza Nov 30, 2020 8:49 AM

Driving OOH post-Covid: A case for a Unified Measurement System

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OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario

Noel Dsouza Sep 28, 2020 8:35 AM