philip-kotler

Mindful production is as important as mindful consumption: Philip Kotler

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Kotler lauded the altruistic efforts of the world in the pandemic, saying that 'a number of forces are gathering to believe and support the common good'

exchange4media Staff Feb 2, 2021 8:31 AM

COVID-19 crisis to usher in new consumer attitudes & behaviours: Philip Kotler

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Philip Kotler, the father of modern marketing, in a column on - The Consumer in the Age of Coronavirus - shares key insights on the various changes that are likely to take place in consumer behaviour

exchange4media Staff Apr 13, 2020 11:59 AM