The music video has an ensemble star cast of Radhika Apte, Vikrant Massey, Naveen Polishetty, Anto Philip, Fatima Sana Sheikh, etc. to name a few
The campaign brought alive the messaging using a minimalistic yet impactful adaptation of the “natural” element of Everyuth's logo
The report suggests that digital consumption will see rapid incremental growth with India’s digital billion trajectory likely to accelerate materially
Presented by Dr Xand Van Tulleken and Psychologist Kimberley Wilson, the 1-hour feature will premier on 13th April
Starting April 13, 2020, the show will be aired at 6 PM and 10: 30 PM daily
All the memorable matches from the tournament will be telecast at 10: 30 am on Star Sports 2 and Star Sports 3
Prior to this, Sehgal was Business Head at CNBCTV18 Digital
GEC, movies and news channels together accounted for nearly 75% share of OTT platform ad volumes
The agency will be responsible for implementing Salesforce Marketing Cloud solutions for both the businesses
Philip Kotler, the father of modern marketing, in a column on - The Consumer in the Age of Coronavirus - shares key insights on the various changes that are likely to take place in consumer behaviour
Rachana Monteiro has been elevated to lead one of MediaCom’s key portfolios – Agency Lead on P&G business
Experts weigh in on the digital approach during the time of COVID-19, and believe that management of social media channels is of utmost priority during the lockdown
The film was made with Instagram and Twitter posts by hundreds of Indians with the Tata Pravesh hashtag #DoorsOfIndia
While some agency heads said job cuts seem to be inevitable, others also believe that getting rid of talent might backfire in the long run
Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2
In this edition of 'Beating All Odds', CVL Srinivas, Country Manager, WPP, speaks to exchange4media Editor Naziya Alvi Rahman
Given the 30% spike in insurance amid the coronavirus pandemic, India’s top firms are staying well-connected with their consumers through offers and campaigns