Print registers 18% market share in AMJ '20
According to Pitch Madison Advertising Report 2020 Mid-Year Review, print has suffered an estimate de-growth of 51% in this period
pmar-2020
OOH advertising in India dropped by 55% in H1, 2020
According to Pitch Madison Report Mid-Year Review, OOH is predicted to grow from Rs 1750 crore to Rs 2300 crore in 2020
Radio poised to attract new advertisers across markets in 2020: Experts
Industry pundits discuss Pitch Madison Advertising Report 2020’s findings on the radio sector
PMAR 2020: TV & Digital can co-exist for the next four years at least: Panel
On the panel chaired by Vikram Sakhuja were Aditya Swamy, Google India; Nitin Bawankule, Star & Disney India; Prathyusha Agarwal, ZEEL, Karthi Marshan, Kotak Mahindra and Sumit Mathur Kellogg’s India
PMAR 2020: BARC India to increase panel size to 55,000 homes this year: Sunil Lulla
At the unveiling of Pitch Madison Advertising Report 2020, BARC India CEO Sunil Lulla also said that the measurement body is working on bring Multi-Screen Measurement by the end of this year
PMAR 2020: In 2019, IPL saw phenomenal uptake in terms of ads: BARC CEO Sunil Lulla
Sunil Lulla, CEO, BARC India spoke on the topic - What new at BARC? – while delivering the keynote speech at the unveiling of the Pitch Madison Advertising Report 2020
PMAR 2020: Does data measure quality, asks Avinash Pandey
Avinash Pandey, CEO, ABP News Network, shared insights on viewership numbers, role of data and advertising money at the unveiling of the Pitch Madison Advertising Report