The DMRC has seen a growth of 150% since the resumption of metro services; however, advertisers' confidence in the medium has seemingly still not gained momentum

exchange4media Staff Feb 1, 2021 8:30 AM

The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic

Noel Dsouza Nov 9, 2020 8:34 AM

The use of large format media has been banned in Bengaluru for over two years now. This has left OOH players with only two options to offer to brands: transit and DOOH inventories

Noel Dsouza Sep 1, 2020 9:26 AM

OOH players say that to revive the economic dent, agencies are offering discounted packages and are hoping brands will capitalise on the opportunity

Noel Dsouza Aug 31, 2020 8:49 AM

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood

Noel Dsouza Jun 19, 2020 8:27 AM