The DMRC has seen a growth of 150% since the resumption of metro services; however, advertisers' confidence in the medium has seemingly still not gained momentum
The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic
The use of large format media has been banned in Bengaluru for over two years now. This has left OOH players with only two options to offer to brands: transit and DOOH inventories
OOH players say that to revive the economic dent, agencies are offering discounted packages and are hoping brands will capitalise on the opportunity
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood