Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players
Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related conversations rather than long-term associations
The acquisition will benefit both parties in encashing each other’s popularity and reach, say industry leaders
The account was won following a multi-agency pitch and will be serviced out of the agency’s Bengaluru office