Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players

Misbaah Mansuri Apr 26, 2021 8:46 AM

Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related conversations rather than long-term associations

Misbaah Mansuri Oct 26, 2020 8:25 AM

The acquisition will benefit both parties in encashing each other’s popularity and reach, say industry leaders

exchange4media Staff May 20, 2020 9:06 AM

The account was won following a multi-agency pitch and will be serviced out of the agency’s Bengaluru office

exchange4media Staff Mar 4, 2020 11:39 AM