Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix

Mansi Sharma Jun 4, 2021 8:57 AM

Experts opine that the brands have to be utterly careful as overt exposure or wrong promotion can rip off the authenticity, doing more harm than good

Mansi Sharma May 10, 2021 8:56 AM

Advertisers jumped on the moment marketing bandwagon on the counting day to leverage conversations and to benefit from the rub-off effect, say experts

Tasmayee Laha Roy May 4, 2021 9:17 AM