rajib-basu

Shift from traditional TV to streaming TV will solidify over the next decade: Rajib Basu

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At e4m’s CTV Conference, Rajib Basu, Partner and Leader - Entertainment & Media, PwC India, decodes the growth of CTV and explains how brands can harness the power of connectivity

exchange4media Staff May 1, 2023 8:56 AM

Programmatic is now dovetailing with mobile to help personalise ads: Rajib Basu, PwC

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At the NEONS OOH Conference, Rajib Basu, Leader - Media & Entertainment, PwC India, spoke on the topic - Traditional to Digital to Mobile: What next in Outdoor Advertising?

exchange4media Staff Mar 13, 2020 5:12 PM

NEONS OOH Conference: PwC's Rajib Basu to shed light on how digital is changing OOH

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Basu, Partner & Leader, Entertainment & Media, PwC India, will speak on the topic ‘India on Traditional to Digital to Mobile: What next in Outdoor Advertising?’

exchange4media Staff Feb 28, 2020 8:46 AM

NEONS OOH Conference 2020: 2-day convention to witness talks by industry honchos

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The tenth edition of the awards will recognise work done in the OOH advertising and digital signage between January and December 2019

exchange4media Staff Jan 24, 2020 7:07 PM