Anushka Sharma turns 35: A look at her brand journey
The actress is the face of several brands, including Myntra and Puma
Date-wise News
Marketing it right: What’s Zomato got to do with restaurant denying entry to Uorfi Javed
Javed posted a story claiming that a Mumbai restaurant didn’t allow her because of her attire, but the episode turned out to be a marketing tactic
Crayons Advertising files for IPO, eyes strategic global expansion
Crayons also is tapping global talent to join its India operations to accelerate its digital transformation and offerings
Fantasy sports platforms retain top spot on TV for first 35 IPL 16 matches: TAM AdEx
16 new categories and 70 new brands advertised in 35 matches of IPL this season
ETL Las Vegas: Interprefy unveils next-gen AI event translator Aivia
The solution will be available in 24 languages and regional accents initially
Hubilo acquires Fielddrive to strengthen in-person event tech offerings
Fielddrive supports event organizers globally with sustainable solutions to delight their attendees with the best visitor flow management
Forcing virtual solutions on live events is a recipe for failure: Steve Graceburg
Graceburg, the co-founder of Canopy Event Tech, was speaking at ETL Las Vegas
Event Tech Live Las Vegas makes its big debut
Over 80 top event tech companies showcase their latest offerings
Swoogo exhibits at ETL Las Vegas
Swoogo believes in empowering anyone to bring people together, with mindfully designed event tech
2023 car&bike Awards announced
Toyota Innova Hycross is the C&B Car of the Year and the C&B Two-Wheeler Of the Year is Suzuki V-Strom SX
Event registration should be made easy to boost attendance, says Kate Schacht
Making registration easy, leveraging QR codes, and social media promotion is crucial, says Schacht, the Director of US Sales at Eventsforce Solution
'The CTV trend is here to stay and ad dollars will follow'
At the e4m CTV Conference, industry experts came together for a panel discussion on - Power Of Connection: Making CTV Advertising Work For Brands
Vodafone Group Plc names Margherita Della Valle as next CEO
Della Valle has been with the telco for 29 years
'CTV will be used for checking out various customer hypothesis in markets’
At the inaugural edition of e4m Connected TV Conference, panellists engaged in an insightful conversation on the topic, TV360: How Cable, DTH And CTV Converge
Telcos can compete with Google & Meta with first-party data: Ananda Rao, Infomo
The Managing Director and Group CEO of Infomo, Ananda Rao, spoke to exchange4media on his vision for the company, the business in India, expansion plans and major challenges
Shift from traditional TV to streaming TV will solidify over the next decade: Rajib Basu
At e4m’s CTV Conference, Rajib Basu, Partner and Leader - Entertainment & Media, PwC India, decodes the growth of CTV and explains how brands can harness the power of connectivity
The future of TV is incredibly bright in India and globally: Nicola Lewis, Finecast
At the exchange4media Connected TV Conference, Lewis, the CEO of Finecast, addressed a virtual session on the changing CTV landscape and its opportunities
18 to 22 million Indian households are consuming content on CTV: Vishal Kamath, Nielsen
Vishal Kamath, Executive Director - Audience Measurement, Nielsen India spoke about measurement and the CTV space at the e4m Connected TV Conference
India is one of the fastest-growing CTV markets within APAC: Vikram Chande, Samsung Ads
The General Manager and Sales Lead of Samsung Ads India shared different growth aspects of CTV in India, at exchange4media’s Connected TV Conference 2023