Of gods, demi-gods, celebs, and influencers
Guest Column: Rashi Goel, Founder at Performonks, writes about India's fixation with hero worship and its implication for brands
rashi-goel
Rashi Goel launches marketing platform Performonks
Goel was earlier Director of Marketing at Amazon
Rashi Goel joins Amazon India as marketing director
Goel was earlier the director - marketing and consumer communications India at Nestle
Rashi Goel moves on from Nestle India
She had joined the company in 2017
‘Both large & small advertisers leveraging YouTube to drive business results’
Sanjay Gupta, Country Head & Vice President, Google India, says there is a fundamental shift in viewing habits with 2 out of 3 Indians saying that they would rather give up TV than YouTube for a month