Ambrish Kaushik joins EaseMyTrip as Creative Head
Prior to this, Kaushik was the Senior Creative Specialist at VDX.tv
Date-wise News
BCCI waives off Rs 78.90 cr from 2018-2023 media rights deal with Star India: Reports
The BCCI has decided to "waive off" one match from its media rights agreement with Star India
Fabindia names Rajeshwari Srinivasan as CEO
Prior to joining Fabindia, she has held executive roles at various Tata Group companies
Senco Gold & Diamonds ropes in Ishaa Saha as its regional brand ambassador
Launches music video - ‘Lilabali’ on traditional Bengali wedding to promote bridal jewellery
ICICI Prudential Mutual Fund launches campaign for gold ETFs
The campaign will reach the masses via a TVC mainly broadcasted across digital channels
Tata Tea Chakra Gold unveils its new campaign this Tamil New year
The new campaign is a tribute to the Tamizh way of life
Luke Bozeat named COO at GroupM
Satin Reid to take his place at EssenceMediacom
Mindsprint names Sreedhanya Shanmughan as VP and Head of Communications
Prior to this, she was with Cargill as Communications Leader, South Asia, Cargill Food Ingredients
Arun Mittal joins boAt Lifestyle as Head of Communications and Special Projects
His previous stint was with Lenskart as Lead – Public Relations
Moneyview onboards Ranbir Kapoor as brand ambassador
Ranbir represents the new-age, wise and versatile qualities of the current generation of individuals who work hard and like to experiment, the company said
In new film, Reliance Jewels captures 1000-year-old history of Thanjavur’s architecture
The film, by Scarecrow M&C Saatchi, captures the beauty of Thanjavur, its architecture, its royal palace and its artistic traditions through the musical journey of two friends
Puma ropes in Virat Kohli, Mary Kom & Sunil Chhetri for digital campaign
The campaign has been co-created by Ogilvy India
The future of creativity is here: Goafest 2023’s theme
The Governing Council of the festival ha also been announced
Ayushmann Khurrana takes on AC leak 'jugaads' in new ad for Godrej Appliances
The film is conceptualized by Creativeland Asia
Saurabh Yagnik named COO at ABP Network
Yagnik has an experience of over 27 years and has worked with companies like ITC Ltd., Unilever, and Star TV Network
Of gods, demi-gods, celebs, and influencers
Guest Column: Rashi Goel, Founder at Performonks, writes about India's fixation with hero worship and its implication for brands
Kellogg names Vinay Subramanyam as Head of Marketing for India & S Asia
He joins from Pidilite Industries where he was Chief Marketing Officer
GroupM India names Ajay Mehta as Head of Experiential Marketing - Dialogue Factory
Mehta takes over from Dalveer Singh who has stepped down
Want consumers to enjoy and not feel guilty about packaged food: Yu founders
Bharat Bhalla and Varun Kapur spoke to e4m about the journey of the brand so far, not compromising on quality or taste, roping in Hardik Pandya and more
Elon Musk plans to launch AI company to compete with OpenAI: reports
The company to be named X.AI
Rakul Preet Singh becomes the face of Lux
She joins the league of Shah Rukh Khan, Deepika Padukone and Alia Bhatt as the face of the brand
D2C ethnic wear brand Shobitam ropes in Vidya Balan as ambassador
The association is aimed at growing the brand’s connect with customers globally
Crompton TVC gets candid about energy savings
The TVC has been conceptualized by BBDO
Tata Tea Chakra Gold celebrates the 'Tamizh way of life' in campaign for new year
The ads have been conceptualized by Mullen Lintas and directed by V. K. Prakash
Ranbir Kapoor to represent fintech platform moneyview
The collaboration comes as moneyview scales its presence across the country
CSK-Rajasthan Royals match breaks record with 2.2 cr in concurrent viewership: JioCinema
The platform says that the free streaming of the tournament has resulted in a record-breaking number of views till now – over 550 Cr
Delhi HC tells HUL to scrub Domex ad clean of Harpic references
A single-judge bench reiterated its previous stand, stating that a false ad campaign could cause damage to Reckitt's reputation without affecting HUL
Aashish Chopra moves on from Ixigo
Chopra joined the company in March 2014
Antara Kundu joins Forest Essentials as Head of Marketing & Communications
Kundu was the GM: Brand Relations, Marketing & Customer Acquisition at the British cosmetics and skincare brand The Body Shop
RBML's Kedar Apte joins Mahindra Group
Apte will head the company's global operations for the farm equipment sector and two-wheeler business
Podcasts allow empathetic communications
Guest Column: PR Strategist and podcaster Mamta Dhingra explains why brands should wake up to the many benefits of podcasts as a medium
What happens when influencers take the de-route?
In the wake of the Bournvita controversy, brand experts say influencers now want to be seen as loyal to their followers too and the creator economy is getting more community-driven
Ethnic wear brand Taneira unveils TVC with Mrunal Thakur
The campaign talks of reimagining the six yards of saree
Open internet advertising opportunities have never been greater: Emily Yri
Yri, Vice President, International Marketing at PubMatic, talks about her new role, the opportunities ahead in the sector, and more
#NotFair campaign aimed to promote inclusivity: Rajesh Krishnamurthy, Himalaya Wellness
Rajesh Krishnamurthy, Business Director of Himalaya Wellness Company, talks about the inspiration behind the campaign & more
IPL 2023 ads that hit it out of the park
Here is our roundup of the most interesting ad campaigns so far for the tournament
APAC’s contribution gives us a big seat at the global table: Tony Harradine
The APAC CEO of OMG talks about the expectations from his team, how APAC has featured high on the list of new business wins of the group, and more