regional-gecs

Overlap in Hindi GEC & Movie to give more bargaining power to ZEE-Sony in ad deals?

Zee Sony?blur=25

Experts suggest the overlapping can be a game-changer for both the networks and the industry as advertisers can achieve high GRPs in a cost-efficient manner through 'combo-deals'

Sonam Saini Dec 27, 2021 9:39 AM