Fairness in journalism, use of technology, and experienced team form the basis of Johar Bharat and make it different from others, said Singh
According to Counterpoint Research’s Quarterly Mobile Application Tracker, two-third of the active users came from the $100-$250 price segment
The campaign is launched in 60 secs, 40 secs, and 30 secs duration on various platforms, including social media, OTT and TV
The company is currently running this campaign using candid reviews and the element of mystery and travel
Prior to joining Tribeca, Kaul has held multiple leadership roles at notable companies such as DLF, Ambience, M3M and Central Park
Data from Taboola Newsroom identifies topics and news categories which have seen an increase in page view traffic for the past 11 months
Prior to Starcom, Sharma worked across other agencies such as dentsu and GroupM
The firm has also been named one of India's top 25 public relations firms
Yellow.ai & e4m recently organised a panel discussion on the topic ‘Instagram Messaging Automation- A game changer for brands’
Naarayan has also worked with organisations like HSBC, Standard Chartered Bank and PayPal
Experts suggest the overlapping can be a game-changer for both the networks and the industry as advertisers can achieve high GRPs in a cost-efficient manner through 'combo-deals'
Here's a look at exchange4media's pick of creative ads this year that stood out from the pack
As per Publicis Groupe’s global financial results for H1’20 (Jan-June), India had shown a growth of +3.6%. However, the pandemic did slow down the growth of several of its agencies
Guest Column: Gurumukh Uttamchandani, Executive Director – Syska, shared why FMEG companies must maintain a sharp eye on changing consumer requirements to effectively prosper in the post-pandemic era
Maruti Suzuki Executive Director Srivastava discussed the reasons behind the drop in adverting expenditure in FY21 and the company’s AdEx plan for the year 2022
From increased investments in original content and entry of new streaming players to experiment with new pricing models, the industry had quite an eventful year