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Brands riding on regional OTTs' reach to connect with TG

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Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in the same have a better reach

Nilanjana Basu May 8, 2023 8:52 AM

Recap: The Week That Was

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We bring you a roundup of the news that made headlines this past week

exchange4media Staff Aug 7, 2021 7:44 AM