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Industry experts suggest that brands need to take greater measures and closely collaborate with platforms to ensure a safer advertising environment
Nilanjana Basu Dec 14, 2023 8:09 AM
In a chat with exchange4media, the MD of incense brand Cycle Pure Agarbatti spoke about their recent World Cup campaign, the festive season and more
Nilanjana Basu Dec 12, 2023 8:52 AM
At the e4m MarTech Conference, Mebrulin Francisco of EssenceMediacom and Prateek Tomar of Apollo 24/7 shared their expertise in responsible usage of data
Nilanjana Basu Dec 11, 2023 4:28 PM
As Indian consumers seek recognition as global citizens, American shopping fests like Black Friday are set to get bigger, better and bolder in the coming years, say experts
Nilanjana Basu Nov 27, 2023 9:18 AM
The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due to the extensive user base & targeting options, say experts
Nilanjana Basu Nov 9, 2023 7:58 AM
In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns, although brands need to tread steadily
Nilanjana Basu Nov 2, 2023 9:02 AM
As the company sees a dip in its growth for ad revenue in the country, we try to look at what led to this slowdown and if it could pull down digital ad numbers and social search market in India
Nilanjana Basu Oct 26, 2023 8:38 AM
With a country as eclectic as India when it comes to celebrations, here's how brands have been tailoring their ads and campaigns to match the festive fervours of various regions
Nilanjana Basu Oct 25, 2023 9:15 AM
Teresa Barreira – CMO, Publicis Sapient talks about people-centric marketing, the change in the marketing landscape and India's role in the same
Nilanjana Basu Oct 23, 2023 9:05 AM
Increased footfalls, visibility, cultural connotation and emotional connection to the festival make the Pujo season an opportune time to go all out with OOH and banner advertising, say experts
Nilanjana Basu Oct 23, 2023 8:52 AM
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts with broadcasters, say experts
Nilanjana Basu Oct 17, 2023 8:56 AM
As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour
Nilanjana Basu Oct 17, 2023 8:53 AM
exchange4media spoke to LinkedIn’s Country Manager and VP of Product to understand their new product solutions, the use of AI for ad platform and how the Indian market is growing in the B2B scenario
Nilanjana Basu Oct 12, 2023 9:05 AM
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper content-creator collabs
Nilanjana Basu Oct 11, 2023 8:44 AM
While regional brands may not necessarily sponsor teams, they are strategically investing in OTT, TV and digital advertising during matches and highlights
Nilanjana Basu Oct 5, 2023 9:01 AM
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour
Nilanjana Basu Sep 29, 2023 8:40 AM
Dr Ashish Bajaj, CMO, Narayana Health, speaks about the company's rebranding exercise and the dynamic changes within the health marketing industry
Nilanjana Basu Sep 18, 2023 9:14 AM
With ad spends expected to be in the double digits for the twin festivals, brands have been pulling out all stops to get the best out of the festive opportunity
Nilanjana Basu Sep 15, 2023 9:05 AM
Better outcomes in store for brands, shoppers and retailers alike with first-party data sans dependence on third-party cookies, say experts
Nilanjana Basu Sep 13, 2023 9:09 AM
Vasudevan, GM of the matrimonial website M4Marry by Malayala Manorama, talks about its organic growth, legacy of its mother brand, festive offerings and more
Nilanjana Basu Sep 7, 2023 8:18 AM
Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is still far away
Nilanjana Basu Sep 4, 2023 8:46 AM
While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is still promising for the apps
Nilanjana Basu Aug 31, 2023 8:15 AM
Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical innovations to create more holistic campaigns
Nilanjana Basu Aug 29, 2023 8:53 AM
With a high consumer number, Tamil Nadu is a go-to market for advertisers. Experts discuss the reason for growth for the second half of the year in the state
Nilanjana Basu Aug 1, 2023 8:47 AM
While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%
Nilanjana Basu Aug 1, 2023 8:37 AM
Experts tell us how the Indian market is unique and what we should expect from the sector in the coming months
Nilanjana Basu Jul 4, 2023 9:18 AM
With Deccan Herald completing 75 years in circulation, Editor of the publication & CEO of The Printers Mysore Sitaraman Shankar speaks to e4m about the journey of the company
Nilanjana Basu Jul 3, 2023 8:27 AM
Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more agile and cost-effective marketing solutions
Nilanjana Basu Jun 30, 2023 9:13 AM
Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their focus on profitability and penetration, say experts
Nilanjana Basu Jun 16, 2023 8:47 AM
EV brands have allocated most of their ad spends on digital channels like social media, search and display advertising; creating immersive experiences is also picking up, say industry players
Nilanjana Basu Jun 14, 2023 8:27 AM
Experts discuss the different functions of technology in the health marketing world and what kind of responsibilities comes with the power of MarTech in the very sensitive health sector
Nilanjana Basu Jun 6, 2023 8:55 AM
Himalaya’s head of OTC business spoke to e4m regarding their new campaign around stress, the expected growth rate from the product, health MarTech and more
Nilanjana Basu Jun 2, 2023 8:38 AM
In a chat with e4m, GroupM’s M Parthasarathy and MMA India’s Moneka Khurana spoke about the marketers guide for transforming marketeers and more
Nilanjana Basu May 30, 2023 2:28 PM
The CEO and Founder of the marketing solutions company spoke to e4m about the growth of AI, the trends in ad spends and much more
Nilanjana Basu May 29, 2023 9:07 AM
Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand experts
Nilanjana Basu May 29, 2023 8:40 AM
The VP of Marketing at Colgate-Palmolive gets talking about the brand's marketing mix, focus areas and strengths
Nilanjana Basu May 25, 2023 8:55 AM
Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants, spoke to e4m about new additions to the company’s marketing mix, plans to focus on tier markets and the brand’s new campaign
Nilanjana Basu May 23, 2023 8:45 AM
With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the way ahead for marketers
Nilanjana Basu May 18, 2023 9:14 AM
As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season
Nilanjana Basu May 17, 2023 8:39 AM
The MD of MiQ India, China and SAARC, spoke to e4m about the role of Connected TV in its business, hot trends of the programmatic world and vision of India as a market
Nilanjana Basu May 17, 2023 8:37 AM
In the recent earnings call, Meta, Microsoft & Alphabet executives spoke about higher investment in AI as it has become a huge source of growth. Experts believe this investment will continue to grow
Nilanjana Basu May 12, 2023 8:53 AM
Juneja, the COO of sports apparel company Reebok, tells e4m about the brand's recent campaign with actor Taapsee Pannu and cricketer Suryakumar Yadav
Nilanjana Basu May 9, 2023 8:39 AM
Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in the same have a better reach
Nilanjana Basu May 8, 2023 8:52 AM
Industry observers say the South market has a stronger news consumption pattern and with this state poll being touted as a barometer for the general elections, the viewership interest is even higher
Nilanjana Basu May 5, 2023 8:39 AM
Digital OOH company AdOnMo’s co-founder speaks to e4m about the challenges in the DOOH market and the next goals for the company
Nilanjana Basu Apr 28, 2023 9:00 AM
Industry experts note that the option to buy blue check on Twitter affects its credibility, but some say it will open up avenues for micro and nano influencers
Nilanjana Basu Apr 26, 2023 8:57 AM
While industry players welcome the opportunity to increase the avenue’s monetizing prospects, they want to wait to see how effective it will be for the creators
Nilanjana Basu Apr 24, 2023 11:39 AM
In this edition of TechTalk, experts talk about how challenging regulating AI can be, the ways in which regulation can work and how to ensure a balance of possibilities and risks
Nilanjana Basu Apr 19, 2023 8:31 AM
Team Rezolve speaks to exchange4media about the importance of deep technology, its use in Rezolve’s products and the future of the company
Nilanjana Basu Apr 14, 2023 8:53 AM
Experts say there will be initial hurdles for Amul because of the social divide between north and south brands, but co-existing is possible
Nilanjana Basu Apr 12, 2023 9:10 AM
Industry observers note brands need to balance technology with creative marketing solutions while roping in data-driven insights
Nilanjana Basu Apr 11, 2023 9:04 AM
The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with tech and e-commerce firms
Nilanjana Basu Apr 6, 2023 9:09 AM
Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities for e-commerce brands and related domains
Nilanjana Basu Apr 4, 2023 8:37 AM
Puneet Das, President, Packaged Beverages, Tata Consumer Product, talks about FMCG’s drive towards technology, the launch of new Tata Tea Premium Street Chai of India, and more
Nilanjana Basu Mar 20, 2023 9:05 AM
In today’s e4m TechTalk, we explore the universe of GPT-4 and speak to experts how brands can make the best use of this new version
Nilanjana Basu Mar 20, 2023 8:32 AM
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
Nilanjana Basu Mar 14, 2023 8:56 AM
Industry players say there has been a shift towards regional marketing and the south market has been attracting a large chunk of ad spends
Nilanjana Basu Mar 10, 2023 9:51 AM
The Editor and CEO of Vistara News spoke to e4m about investing in the best technology for the channel, generating ad revenue and catering to a wide range of audiences
Nilanjana Basu Feb 28, 2023 9:05 AM
In today’s edition of e4m TechTalk, we explore the untapped potential of technology by SMEs and start-ups in India and what tools will help them reach maximum audience
Nilanjana Basu Feb 27, 2023 8:53 AM
High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for brands
Nilanjana Basu Feb 24, 2023 8:33 AM
Conglomerates of any domain need to understand that there is no one way to deal with crisis situations and the best way perhaps is an honest response, say industry observers and marketing strategists
Nilanjana Basu Feb 17, 2023 9:08 AM
As recession and new RBI norms bring uncertainties for the Buy-Now-Pay-Later industry, experts discuss what could change in terms of marketing and how the sector can make best use of advertising tools
Nilanjana Basu Feb 13, 2023 8:53 AM
Industry observers say OTT players making inroads into the sports genre is good for business as it offers advertisers with new opportunities and can drive viewership too
Nilanjana Basu Feb 9, 2023 1:18 PM
Modi government’s last budget before elections in 2024 brings good news for the MSME and retail sector
Nilanjana Basu Feb 2, 2023 1:01 PM
Retail industry heads expect Finance Minister Nirmala Sitharaman to go for a reduction in customs duty, support for infra development and incentives for corporate capital expenditure
Nilanjana Basu Jan 31, 2023 9:02 AM
Industry experts suggest greater use of social media, content platforms and technology this year
Nilanjana Basu Jan 24, 2023 9:07 AM
As the southern states drown in harvest festivities, brands are upbeat about the renewed sentiment amongst customers this year
Nilanjana Basu Jan 16, 2023 2:22 PM
Twitter Blue will be an avenue to identify audience behaviour. While this is key for brands to increase their engagement, it also opens up a lot of possibilities for advertisers, opine experts
Nilanjana Basu Jan 12, 2023 8:37 AM
In the newly created role, Deshpande will be looking after brand communication, retail business and CSR
Nilanjana Basu Jan 5, 2023 12:03 PM
The CMO of RSH Global talks about the company's most well-known brand JOY, how it supports women’s rights and why it prefers traditional marketing over influencer marketing
Nilanjana Basu Jan 5, 2023 9:05 AM
From AI, ML AR and VR to metaverse, there’s a bunch of tools that are becoming hot topics for the new year, say experts
Nilanjana Basu Jan 4, 2023 8:37 AM
From more growth for TV advertising to further push to digital transformation, here’s what experts predict for the next year
Nilanjana Basu Dec 30, 2022 9:02 AM
It’s been a harsh year for the tech space, with the economy taking a downturn post-war & the pandemic. Experts say the layoffs were part of a course correction but see reasons for better times
Nilanjana Basu Dec 19, 2022 8:42 AM
As Twitter tries to steady itself in the aftermath of Musk's buyout, experts weigh in on whether its Indian alternative Koo has the potential to topple it
Nilanjana Basu Dec 14, 2022 8:16 AM
Globalization, digital awakening and blurring cultural boundaries have led brands to offer lucrative shopping deals for festivities like Black Friday, Halloween & Thanksgiving, note industry experts
Tanzila Shaikh & Nilanjana Basu Dec 13, 2022 8:56 AM
Cleartrip’s brand head speaks to e4m about the new Clear Advantage offer, their marketing plan for the next year, and more
Nilanjana Basu Dec 13, 2022 8:37 AM
OPPO’s CMO Damyant Singh speaks to e4m on the recent collaboration with the popular show House of the Dragon and how reading consumer behaviour helps with better performance
Nilanjana Basu Dec 8, 2022 2:43 PM
Experts outline the correct way of implementing regional marketing to reach elusive local audiences in the far corners of the country
Nilanjana Basu Dec 2, 2022 8:45 AM
Niraj Singh, Founder and CEO of Spinny, shares with e4m how the company relies on its strong word of mouth and is gradually cutting down its ad expenditure
Nilanjana Basu Nov 28, 2022 8:24 AM
Among other things, the draft proposes that firms use consumer data only for the original intended purpose
Nilanjana Basu Nov 25, 2022 8:42 AM
The Head of Customer Service at OPPO, Saurabh Chaturvedi, and CEO of Skit.ai, Sourabh Gupta, speak to e4m about the partnership
Nilanjana Basu Nov 22, 2022 11:29 AM
Experts see a chaotic time ahead for the crypto industry as uncertainties take over the market
Nilanjana Basu Nov 21, 2022 2:54 PM
Industry experts believe that impressions and influencer marketing could help with personalized advertising once third-party cookies are phased out
Nilanjana Basu Nov 21, 2022 8:29 AM
At a time when the ed-tech sector is rocked by crisis, adopting timely marketing and a hybrid model could be the way forward, say experts
Nilanjana Basu Nov 14, 2022 9:06 AM
The global recession is upon us, but experts believe the right strategy and belief in technology can get a company through these hard times
Nilanjana Basu Nov 8, 2022 9:00 AM
CEO and co-founder of Rephrase.ai talks about hyper-personalisation, AI technology and the future of digital marketing
Nilanjana Basu Nov 4, 2022 8:52 AM
The audit, which was conducted for the January-June 2022 period after a gap of two years, showed a decline of 20-30% in the circulation figures
Sonam Saini & Nilanjana Basu Nov 2, 2022 9:19 AM
Experts believe that self-regulation by social media companies needed a check and the new IT rule amendment could be an answer to it, although it needs to be dealt with care
Nilanjana Basu Nov 2, 2022 8:45 AM
Salam, Founder/Managing Director at PlainSpeak, speaks to e4m about evolving with the digital world and what the future of marketing could look like
Nilanjana Basu Oct 28, 2022 9:03 AM
Experts look at the growing OTT industry and how advertising, as well as subscription models, will benefit the market
Nilanjana Basu Oct 27, 2022 8:38 AM
Industry leaders say they are confident of making record sales; go all out with promotions and offers
Nilanjana Basu Oct 21, 2022 8:49 AM
Khatija Lokhandwala, Zivame’s marketing head, speaks to e4m about the brand's recent festive sale, marketing strategies and more
Nilanjana Basu Oct 19, 2022 10:51 AM
Pruthi who leads CRED Commerce speaks to e4m about the company’s new marketplace business for brands and more
Nilanjana Basu Oct 11, 2022 11:54 AM
Flipkart and Amazon have recorded a significant jump in engagement from rural areas since the beginning of the festive sale season
Nilanjana Basu Oct 11, 2022 9:09 AM
Experts believe ad spending in the hospitality sector can reach pre covid levels this year
Nilanjana Basu Oct 7, 2022 2:17 PM
Network 18’s Vijay Sanil talks about ad spending and consumer sentiment being highly positive this Dussehra
Nilanjana Basu Oct 6, 2022 11:25 AM
Piali Dasgupta of Columbia Pacific Communities, which builds senior living facilities, speaks to e4m about the 60-above demographic and what kind of marketing works for them
Nilanjana Basu Sep 29, 2022 3:41 PM
In conversation with e4m, Santosh Hegde of Licious speaks in detail about the innovative meat delivery industry and how Licious works towards making meat buying a holistic experience
Nilanjana Basu Sep 27, 2022 8:49 AM
Wakefit Co-founder Chaitanya Ramalingegowda talks to e4m about the company’s marketing trajectory, the trust on word of mouth and more
Nilanjana Basu Sep 19, 2022 8:37 AM
The Co-founder of Origami Creative talks about the company’s 22 years and the secret to successful brand building
Nilanjana Basu Sep 13, 2022 8:19 AM
Varghese Chandy of Malayala Manorama gives an insight into Onam in Kerala this year and what the media company brought to the people on this festival
Nilanjana Basu Sep 8, 2022 2:26 PM
Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season
Nilanjana Basu Sep 7, 2022 8:48 AM
With consumers showing an increasing need to be cautious about their health, startups have taken to social media and digital platforms, and are creating quite a buzz
Nilanjana Basu Sep 7, 2022 8:47 AM
Cothas and Levista have built a legacy of coffee marketing in the southern region of India
Nilanjana Basu Aug 26, 2022 9:04 AM
Venkataramani K, CEO of Health & Glow, shares plans for the festive season, the desire to grow the omni-channel experience and more
Nilanjana Basu Aug 12, 2022 8:34 AM
The CEO of the newly rebranded ADK Rage, JRK Rao, speaks to exchange4media about the deal with the Tokyo-based firm, and expansion into Japan
Nilanjana Basu Aug 1, 2022 12:12 PM
The Chief Marketing Officer of Tally Solutions shares more on the upcoming product pipeline, supporting MSMEs and the marketing evolution story of the company through the years
Nilanjana Basu Jul 25, 2022 8:49 AM
The CEO and Co-founder of Soch Apparels talks about not increasing prices in the face of inflation, bringing new products, the brand’s plans to go international and more
Nilanjana Basu Jul 18, 2022 8:35 AM
The data infrastructure firm will expand its presence in India by creating 100 additional jobs by the end of the year
Nilanjana Basu Jul 12, 2022 6:45 PM
